TikTok starts testing its new job posting platform. Although there are currently many platforms specialized in putting applicants in contact with job offers offered by companies, the truth is that the most popular social networks allow users to have greater visibility where they can expose their skills, and thus, greater chances of being contacted with companies that go to these social networks looking for specific profiles.
And this will not be an exception in TikTok, which has just launched a platform in the test phase so that companies can find future employees and applicants can reach companies that offer vacancies, although yes, being a platform focused on short videos, applicants can also create their curriculum in the video so that their applications are more taken into consideration.
The new platform itself will not be integrated into the main TikTok application, but rather will be available separately as a website, although access will be from within the main application itself. From the new platform, companies will be able to post their job openings, being primarily a listing of entry-level job openings.
According to close sources, within the small group of companies participating in the beta test, there are brands related to electronic gaming leagues.
The idea of bringing in a recruiting platform came inspired by a Washington Post article shared by a senior TikTok executive on LinkedIn, in which he related that Generation Z also used TikTok to share career advice.
There is no doubt that beyond humorous and dance videos, there are also those who take advantage of TikTok to showcase their skills in many areas, and sharing professional tips should come as no surprise since, if you recall, TikTok is also testing bringing the third feed were to showcase videos created for educational purposes.
Competition for LinkedIn but focused on younger people? That we will see in time, but there is no doubt that there are users capable of giving free rein to their imagination and skills, that more than one company would like to have them in their teams.
It will be a matter of waiting for the test to develop and for TikTok to be able to offer more information about it at any moment. Although it will not be the first time that popular social networks have been used as a way to search for and find work.
