The COVID-19 pandemic has changed how businesses work forever and today we are going to talk about the key factors for brands to develop a live streaming strategy. We are only four months into 2021, but live streaming has already become the most important trend for brands. This scene is really important for companies to promote their products or services.
6 tips to develop a strong live streaming strategy
Below, we will review 6 tips that companies should follow if they want to develop a strong live streaming strategy.
The most prominent streaming platforms
In general, the most recognized streaming platform is Twitch. At first, it was intended to broadcast video games, but over the years it has become an important platform for promoting music and lifestyle, among other areas.
We should also keep an eye on Clubhouse. This app has been a phenomenon for allowing all kinds of talks, debates, and conferences with a high level of interaction, as anyone who is present in the room can participate. In less than a year, it has managed to exceed six million registered users.
The downside is that Clubhouse is only available for iOS, which is why other platforms are working on their own solutions.
The absence of filters makes the live stream experience more natural
The live streams are popular for their spontaneity, naturalness, and authenticity of the protagonists in front of the camera. Users appreciate seeing the human side of influencers and brands.
Live streaming is away from complex productions
In relation to the previous point, it is important to highlight that it is an opportunity for brands to make an impact and be more real with internet users. Everything points to the fact that live streaming provides an instant connection that will result in a more loyal and attentive audience.
The brand becomes a person
Live streaming brings users closer to the brand, which ends up acquiring a personality and consistency of its own. The target audience will no longer see it as a company, but as a concrete memory and a team of people. By showing the human side behind a logo the brands will make the audience feel more identified with the proposal.
Voice marketing must be kept in mind
The pandemic has accelerated the digitalization process and therefore audio has become more important, and so has voice marketing. Services such as Alexa or Siri are part of the daily life of most families around the world.
Indicators change on live streaming platforms
The usual indicators are no longer based on engagement or the number of impressions; instead, the measurements will be focused on the audience generated in the interaction rooms. Among the elements that would be taken into account to check the impact, would be the time of consumption, viewing peaks, and the number of people who have shared live experiences.
