Spotify introduced the new Spotify Mixes family of personalized playlists, which is being rolled out starting today to all users globally, including free account users as well as paid account users.
Spotify says its new family of personalized playlists is inspired by the popular Daily Mix, seeking to offer a superior and evolving level of personalization over time thanks to the capabilities of its machine learning system, which allows it to better tailor playlists to each user based on their moods and musical interests.
And the most interesting thing is that the names of the playlists included in the new family are more simple and concrete, easy to memorize, compared to those offered after Daily Mix, which is somewhat ambiguous and imprecise.
Spotify Mixes arrives with three different categories: artists, genres, and decades, on each of which will be included several frequently updated playlists, which will host from tracks that each user already likes to tracks that they might come to like based on their listening habits.
According to Spotify: “These new Spotify mixes, based on the music you already love, while offering a new opportunity for discovery, represent the next generation of personalized, targeted offerings on Spotify, right at your fingertips.”
The platform aims to ensure that there is always something new to discover within the platform, thus preventing users from ending up bored of always listening to the same thing over time, allowing them to discover new tracks and new bands that may be of interest to them.
In this sense, the platform explains that: “They are designed to grow with you over time, so they will take into account your listening skills to help you discover and dig deeper into your new favorite artist, genre, or decade.”
Users should be able to find the new lists within the “Created for you” section. This move fulfills one more promise announced during the last Stream On, their special event, which for pandemic reasons, was held virtually.
