Roblox is one of those innocent games which hides a very powerful company behind it, Roblox Corporation, now the company has just gone public and it is valued at no less than $30 billion. If you are on Twitter, TikTok, or YouTube, surely on more than one occasion you have come across a video of the game. It is a very popular title.
It was estimated that each share of the company would be worth around 45 dollars, but the surprise has been huge when it has reached 69.5 dollars. Not bad for a game that has been online since February 27, 2006, and can be played for free on iOS, Android, Xbox, and PC.
Roblox goes public and it is worth $30B
For those who are not familiar with Roblox, it allows creators to develop their own virtual world and create their own games within the platform.
Although all the games have similar aesthetics, the possibilities allowed by the platform are virtually unlimited. There are games within Roblox that currently accumulate up to 184,500 players.
The most interesting point is that the company pays game creators if they are successful. A developer creating a game within Roblox can implement premium players, micropayments, cosmetic items, etc. If players purchase those items, the developer takes a cut.
Players pay in Robux, an in-game currency that can be converted into real money. Last year alone the company paid developers $328.7 million. 1,250 developers have earned more than $10,000 with their creations. 300 developers have made more than $100,000 in a year. Now the company is worth $30B.
It is a very popular game. It currently has 32.6 million daily active users, 85% more than in 2019. Evidently, the coronavirus pandemic has helped to skyrocket the figures. In 2020 alone, users spent more than 30.6 million hours playing this game.
