HP buys HyperX to strengthen its gaming accessories division. HyperX is a well-known brand of accessories such as headsets, microphones, mice, mousepads, keyboards, and even computer memory, and so on. Now, this brand will change hands and instead of being part of Kingston, it will enter the HP family for $425 million.
HP buys HyperX to strengthen its gaming accessories division
It is quite likely that you know HyperX, whether or not you have any of the brand’s peripherals. This purchase comes as a surprise and behind this million-dollar sum, there are some common interests.
The news has been confirmed by HP itself, not only the purchase but the intentions behind the acquisition. HP is aware of the current relevance of the gaming sector. What the company is looking for by buying HyperX is to boost the growth of its peripherals.
Throughout the statement, HP makes it clear that HyperX’s quality standards are in line with its requirements in the market and hence the inevitable synergies between the two companies.
HP is a company that bets on the field of video games and does so directly from the hand of its OMEN range with laptops, monitors, and desktop PCs. Currently, HP has launched different models of OMEN and also the HP Pavilion Gaming series.
The press release explains that Kingston (current owner of HyperX) will retain the DRAM, flash, and SSD division. This makes even clearer the intentions of HP that only intends to strengthen its line of accessories for computers and gamers with keyboards, mice, mousepads, headsets, and so on.
With this purchase, HP also takes home the HyperX accessories division for consoles. These are accessories exclusively designed for each console, whether Xbox, PlayStation, or Nintendo Switch.
Within those catalogs, there are headsets of all kinds and charging docks, both for Xbox and PlayStation controllers, as well as for the Nintendo Switch console itself. In the mobile section, there are also interesting things like a dual charging base for cell phones and a controller with a battery for smartphones.
The deal is firm and has been closed for $425 million, but it is not an immediate process. This acquisition has to pass the relevant regulations. HP says that the process will be completed during the second quarter of 2021.
We will have to wait a few months to see how HyperX evolves under HP’s mandate, if new product lines are created or if the brand changes its name to suit its new owner.
