The UK bans influencers from using beauty filters on Instagram, Snapchat, and TikTok. Social networks are a great tool to communicate with other people and to share what we like the most, but they are also a great mechanism to sell all kinds of products through “influencers”, well-known people who have millions of followers around the world.
As in social apps focused on photos and videos such as Instagram, Snapchat and TikTok almost nothing is what it seems, the UK has decided to ban “influencers” from using beauty filters in these apps.
The decision aims to put an end to unrealistic beauty standards
This decision has been taken by the Advertising Standards Authority (ASA), the self-regulatory organization of the advertising industry in the UK, following a campaign, started on Instagram by Sarah Pallari, a professional makeup artist with more than 20,000 followers on the social network, under the hashtag #filterdrop (#removethefilters).
This initiative was born because its creator was tired of seeing publications starring influencers who take advantage of filters to show off unrealistic skin and thus sell, for example, cosmetic products that promise real miracles.
This hashtag denounces that there is a particular beauty filter called Paris that is capable of leaving the skin smooth, which puts a lot of pressure on thousands of people who are not able to reach this unrealistic standard of beauty.
Once this ban has been implemented, the promoter of this project has published on Instagram a photo of herself showing the imperfections of her skin, in which she states that every time an advertising campaign of beauty or TikTok skincare product is carried out on social networks we will be able to see real images of the people who are promoting them.
Finally, it should be noted that this measure does not affect individual users of social networks, but the “influencers” who promote beauty products on them.