Facebook will begin testing changes to the News Feed following the measures announced by Mark Zuckerberg.
A few weeks ago, Mark Zuckerberg announced a series of plans and goals to improve the user experience on the platform. And one of them is to improve the content offered by the News Feed to users.
Last year, Facebook took a series of measures based on the electoral stage in the United States. And of course, it was not without controversy. In light of this, it plans to improve some of the dynamics of how political content is shared on the platform.
They have already informed that civic or political groups will not be promoted beyond their users. A measure that began to be applied in the United States, and then it was announced that it would be implemented worldwide. And on the other hand, Facebook also committed to show fewer political posts in the News Feed, and to find a balance in the content that is suggested, taking into account user feedback.
However, before implementing this measure, they want to test what is the best way to make this change. So they will test different approaches over the next few months. In the first stage, they will start by reducing the political content of the News Feed in a selected group of users in some countries, such as Brazil, Indonesia, Canada, and the United States.
And taking into account the comments made by these users, they will analyze how to definitively implement this change. As mentioned by the Facebook team, they do not intend to eliminate political posts, but simply reduce them taking into account different criteria that determine the user’s experience when interacting with the News Feed.
Of course, in these tests to reduce political content, those authorized organizations that share information about COVID-19 on the platform will be exempt.
