Google has not updated its iOS applications since December and they still haven’t added privacy labels yet. Experts say that this is because the company is seeking ways to avoid publishing privacy labels. This way users won’t be able to know how the information is tracked, what information is collected, and how it is used.
Likewise, analysts have said that the new permissions Apple seeks to implement would endanger users, as developers could use nonethical methods to obtain the information. Applications that do not add privacy tags will be removed from the App Store.
Google will evade privacy labels
For its part, Google seems to have found a way to evade these permissions. According to the latest information, Google, instead of using the IDFA code (which functions as a device identifier in iOS) and will obligate to have an account in order to use its services on Apple devices.
Thus, even if users block activity tracking, Google apps could continue to run on iPhones legally and with consent, since in their terms and conditions document they explain that they collect information to customize services.
Privacy labels and permission notifications should have arrived with the iOS 14 update, but due to complaints and protests from developers to make the necessary changes Apple delayed it for the middle of this year.
