Google Home application starts showing ads. Google has updated its Google Home application, which controls screens and speakers, to start showing some ads.
Google has become a giant in the industry mainly because of its huge user base. This makes its ad platform a money-making machine. But those ads are not restricted to the websites that collaborate with Adsense, but also appear within their applications.
We have seen this in Google Maps, where companies can appear as landmarks on the map, or in Gmail with embedded ads. Now it’s Google Home’s turn.
Ads come to Google Home app
Google’s popular home automation application has begun to show some users in the United States a button to view live content on supported devices, i.e. screens.
If you click on it, a full-screen advertisement appears inviting you to subscribe to a service to view that content, even if there is a three-day free trial period.
Obviously, if we don’t want to use it we’ll just have to leave that screen, but this shows us how Google is not only starting to move from free applications to paid ones but is also increasing very intensely the use of ads throughout its ecosystem of applications.
It’s not the only company doing this and Samsung has already been criticized for doing it on mobiles worth more than a thousand euros. Ironically, the company that does this best here is Amazon, which offers two versions of its Kindle or Fire devices, one cheaper with ads and the other more expensive if they do. We think this is a good intermediate solution that brands such as Google should adopt. Or at least give the option to remove the ads, as Xiaomi does.
