Google News Showcase will be a new initiative of Google where they offer access to paywalled content, aiming to help both publishers and audiences. In the summer, Google announced that Google News Initiative or Digital News Initiative had been the first step in its strategy to help the media. But they also stated that at the end of the year they are launching a news platform where their own contents will be published.
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The name of the new program is Google News Showcase. It is already available in countries such as Brazil, Argentina, Canada, France, Germany, the United Kingdom and Australia, and the company has just announced that it will pay for the participation of media in the Showcase to provide limited access to content under a paid wall. Users, however, will have to register on the websites, as explained by Google.
Google News Showcase already has 400 registered media in some countries
“We’ll soon start offering people access to paywalled content in partnership with select news publishers. Paywalls are a crucial part of some publishers’ revenue strategies. To support that goal, we’ll pay participating partners to provide limited access to paywalled content for News Showcase users. In return, users will register with the news publisher, providing a way for the publisher to build a relationship with readers.” Google states in its official blog.
Google has announced that there are more media outlets joining the News Showcase, such as Le Monde, Courrier International, L’Obs, Le Figaro, Libération and L’Express in France, and Página12, La Gaceta and El Día in Argentina. The aim of the company is to open up new target groups for journalism by reaching a younger audience that reads news more often and actively than others.
