Whatsapp gets a new shopping button. WhatsApp has just released a feature in its application that will benefit both established WhatsApp Business stores and customers: a shopping button. This button will allow us to make purchases through store catalogs with a single touch.
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The new shopping button of Whatsapp will be integrated with the business profiles. Now, the catalogs that business accounts in WhatsApp could establish will be more accessible to users, and much more visible.
Until now, the catalog was simply an information panel for the customer and this was the one that had to match the purchase with the company. Now, you can buy directly from WhatsApp through this button, which will replace the call button.
Whether this button appears will depend on several factors. Businesses that want to access this button will have to have a registered account in WhatsApp Business and create a catalog, something that the firm already allowed a few months ago. Once this is done, the button will appear in the customer chat.
By clicking on this button, customers can view the catalog, order and payment. Facebook has explained that WhatsApp Business will charge the companies affiliated with this service, although it has not given more details about this, so it will most likely be a slight commission.
This button will only appear if we are in a chat with a company that uses WhatsApp Business and has set up their catalog and followed the previous steps. The shopping button will replace the voice call button, if we want to find it again, we only have to touch the call icon to choose between voice calls or video calls.
Whatsapp gets a new shopping button. This new feature is now available to all users of both WhatsApp and WhatsApp Business. If you have not yet skipped the update, you will have to wait a few hours until it comes out automatically, something very common in this kind of an update.
