Disney will focus on Disney+, their streaming platform. The company announced a major change in the internal structure of the company. The entertainment giant has made huge profits from producing and distributing movies in theaters over the past few years. However, this is no longer so simple with the arrival of the global pandemic and online streaming platforms are getting more popular day by day. So, Disney has decided to restructure the company to give more priority to streaming.
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Disney will focus on Disney+, their streaming platform
As announced by the company, they have carried out an extensive structural reorganization of their entertainment division. Disney has acquired and accumulated a great amount of content from ESPN, Fox, Lucasfilm (Star Wars universe), Pixar, Marvel during the last years. Disney’s catalog is gigantic and its franchises are the envy of many other entertainment companies. But you also have to know how to take advantage of this.
Disney explains that the goal is to find the best way to distribute this catalog to users. That’s why the new organization of the company will have a team focused only on content distribution, finding the best way to do it. This new division will be responsible for taking care of the distribution, deciding whether a movie goes to theaters or not, for example.
A team to produce content, another to monetize it
Disney will focus on Disney+ streaming platform. The creation of content will be made by another dedicated team and it will be separate from the distribution. In other words, they want content producers should not to have to worry about external factors for sales and distribution, but they should focus on the content itself. In the words of Bob Chapek, Disney’s CEO:
“Our creative teams will concentrate on what they do best -making world-class, franchise-based content- while our newly centralized global distribution team will focus on delivering and monetizing that content in the most optimal way across all platform”
According to Disney, this move is the result of the success of Disney+, where subscriber growth has far exceeded the projections they gave investors last year. This success has also allowed Disney to experiment with new distribution methods such as skipping theaters with ‘Mulan’.
