OpenAI has once again made waves in the tech world, this time with reports suggesting that subscription prices could rise as high as $2,000 per month. The company’s new large language models (LLMs), known as Strawberry and Orion, are set to push the boundaries of what AI can achieve.
Discussions about these high prices emerged in internal company discussions. These new AI models are expected to tackle much more complex tasks than the current offerings and mark a clear shift in OpenAI’s approach. However, while the company’s current pricing structure is $20 per month for the ChatGPT Plus tier, these rumors have generated significant interest. A system 100 times more expensive could create distrust.
How much sense do OpenAI’s $2000 models make?
According to a recent Reuters report, the next-generation AI models Strawberry and Orion are no ordinary updates. Strawberry, due out in the fall, will tackle complex tasks that challenge even today’s most advanced AI systems. From solving complex math problems it has never encountered before to developing market strategies, this model is poised to offer capabilities far beyond what is currently available, but we don’t know much about what it can do beyond this information.
OpenAI‘s move towards higher pricing also brings to mind the company’s original vision as a non-profit organization. However, these models will be targeted at companies rather than users. For businesses that rely on deep research, complex problem-solving, and high-level decision support, a $2,000 subscription may not seem too far away. While existing users benefit from a free tier and the affordable ChatGPT Plus, this new pricing could be aimed at businesses that need much more than basic AI functionality.
OpenAI and the consequences of its decisions
At the corporate level, OpenAI is reportedly reviewing its structure, aiming to simplify its governance. This is looking to attract more investors at a time when a new round of funding is being talked about. Apple, Nvidia, and Microsoft are among the big names rumored to be interested in backing OpenAI further, and this potential investment could boost the company’s value to over $100 billion.
But it’s not just about new AI models. OpenAI recently announced that its business-focused offerings have reached more than one million paying users. From enterprise solutions to education-focused tools, the company is solidifying its position as a major player in AI.
In this fast-changing world, OpenAI’s recent actions show a focus on developing technology and preparing for more funding. While these high subscription prices are controversial, they may signal a future where AI takes on more challenging tasks.
Featured image credit: Giorgio Trovato / Unsplash
