If you have been using LinkedIn recently, you may have noticed a new feature: the Video Carousel. Video clips, presented in a side-by-side format, are now available for users to peruse via a swipe gesture. You are not mistaken if you believe that LinkedIn has recently introduced a new feature.
Video carousels are now appearing in feeds across the platform. It should be noted that the clips are not randomly selected. LinkedIn’s intelligent system selects videos based on user preferences and profile data to ensure a personalized experience.
Explore LinkedIn’s side-scrolling video carousels for a fresh networking experience
LinkedIn’s new video carousels are designed to enhance your professional networking experience. These side-scrolling displays present a variety of video clips directly within your feed. Upon tapping on a video, users are taken to a full-screen view that may evoke similarities to other popular video apps.
This is not an unexpected development. In March, LinkedIn introduced a comparable full-screen video feed. This is part of their strategy to align with current content consumption trends.
LinkedIn is placing a bet on video, and the numbers demonstrate the viability of this strategy. LinkedIn has reported that users are uploading 1.5 million pieces of content every minute. Video is experiencing exponential growth, outpacing all other types of content on the platform.
There has been a 34% increase in video uploads year-on-year. LinkedIn users are adopting video content at a faster rate than ever before. The new carousels facilitate the discovery of these videos by an audience.
A new way to network?
The carousels are designed to display videos that align with your interests and industry. This is an indirect method for LinkedIn to encourage the use of video content without making important alterations to the functionality of the application.
For users, this could mean discovering new insights or connecting with professionals through their video content. It is not yet clear whether this will have an impact on how people use LinkedIn. As LinkedIn continues to evolve, we will likely see more features that highlight video content. The platform is attempting to strike a balance between its professional focus and the engaging nature of video. Only time will tell if these video carousels will become a popular feature among LinkedIn users. For now, they offer a new way to explore professional content as you scroll through your feed.
Featured image credit: Bastian Riccardi / Unsplash
