Oxford Semantic Technologies is a UK-based company specializing in knowledge graph technology. Samsung has indicated that it plans to acquire the company to improve its artificial intelligence. With the planned acquisition, Samsung hopes to improve its in-device AI capabilities, especially with its Galaxy series smartphones. Through on-device processing, it aims to deliver a “hyper-personalized” experience while maintaining data security.
From now on, Samsung’s Galaxy AI, which will be included in its latest flagship phones, looks set to become even more powerful. Of course, it’s all about collecting and processing data. So again, “some so-called data” of users may fall victim here. I think we are slowly reaching the saturation point in terms of hardware. Companies are trying to attract people’s minds with software developments such as Artificial Intelligence (AI) to continue their innovations and sales.
Knowledge graph technology: A new approach to mobile intelligence
Knowledge graphs are an advanced technique of information organization and use. In contrast to the inflexible topologies of standard databases, they form flexible networks of interconnected data points, enabling more sophisticated and context-sensitive processing close to human cognition or brain work.
Knowledge graphs can greatly enhance AI’s understanding of user behaviors and preferences on mobile devices. As we said earlier, by working like a human brain, the AI is intended to build a network of relationships between different data sources such as app usage patterns, search histories, and device settings. Samsung will thus be able to gain a comprehensive understanding of users’ needs, behavior, and data.
Technology enables more precise recommendations and rapid information retrieval. For example, the relationship between a user’s daily routine, preferred music, and exercise routine can be better understood by a knowledge graph-enhanced AI, resulting in more appropriate recommendations for playlists or exercise apps at the right times.
Who are you and why is Samsung after you?
Founded in 2017, Oxford Semantic Technologies offers an AI engine called RDFox designed to boost on-device AI capabilities. RDFox integrates information and context across various services and apps on a device, allowing for a holistic understanding of user behavior and preferences.
Samsung’s collaboration with Oxford Semantic Technologies extends back to 2018, therefore the acquisition strengthens an existing alliance. By integrating this technology in-house, Samsung hopes to exploit RDFox’s capabilities not just in mobile devices but also in TVs and household appliances. In other words, this artificial intelligence will be directly in our face.
Samsung’s emphasis on on-device AI processing has various benefits, notably for privacy and security. By keeping data processing local, consumers’ personal information remains on their devices, lowering the danger of data breaches or illegal access. On-device processing also provides speedier reaction times.
However because mobile devices have less processing power and storage than cloud servers, the complexity of AI models that can run locally can cause some minor problems. Technologies like RDFox are designed to effectively address these challenges or problems. Samsung’s emphasis on on-device AI is also linked to customers’ growing concerns about data privacy and security, but we don’t know if that’s wishful thinking.
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