To improve the user experience, Google is abandoning “continuous scrolling” on its Search platform. With this change, Google Search will return to the old-style results page, giving users more control over their searches.
According to Search Engine Land, Google is discontinuing the continuous scrolling feature that users have been reacting to. This feature allowed users to continuously scroll down the results page to find new search results. However, some users found the feature confusing, and finding the information they were looking for was difficult.
Now, Google Search returns to a pagination format on the results page. This format allows users to see clearly how many results there are and makes finding the information they seek easier. Users can click a button at the end of the page to move to the next results page.
So why is Google making this change?
One possible reason could be that Google is taking user feedback into account. Some users complained that continuous scrolling left them with no control. In addition, the existence of users who prefer alternative search engines despite the development of artificial intelligence may have pushed Google to make this change.
Google also needs to consider its mobile users. Continuous scrolling on mobile devices can be cumbersome, especially when the screen size is limited. The majority of users prefer to find information quickly and efficiently.
The change will be implemented on the desktop interface and then integrated into the mobile platform. Mobile users will have to wait a few months to experience this change.
So, will this be a turning point for Google? Will removing continuous scrolling draw users back to the Google Search platform? This is a topic worth discussing. The important thing is that Google listens to users’ needs and preferences and acts accordingly.
Ultimately, this change to Google Search gives users more control over their searches and promises faster and more efficient access to information. This change will increase user satisfaction and strengthen Google’s position in a competitive market.
Featured image credit: Google / YouTube
