TikTok is opening a new chapter in the music world with its recent royalty deal with Universal Music Group. The deal attracted attention as it coincided with the release of Billie Eilish’s latest album.
Suppose you ask what the main purpose behind the deal is. In that case, it seems to increase the platform’s number of users by capitalizing on Eilish’s popularity.
Yesterday, the company announced a new feature called TikTok Fan Spotlight. The feature will allow musicians to interact with their fans on the app and maximize their reach. So, what is Fan Spotlight? Let’s take a closer look.
What is TikTok Fan Spotlight?
The Fan Spotlight feature works like this; artists can highlight their favorite fan videos in their music tabs. An artist can feature up to five animal videos at the same time.
On the other hand, the owners of the featured videos are notified, and the videos remain at the top of the artist’s music tab for 7 days.
Imagine interacting with members of a rock band that you may be a huge fan of in the future. Isn’t that a great feeling? It might encourage more fan videos and support from artists. On the other hand, TikTok could also make this a focal point.
For her new album HIT ME HARD AND SOFT, Billie Eilish is offering fans exclusive content and experiences on TikTok. Fans can participate in album-themed challenges, unlock exclusive artwork, and get perks like a special icon in their For You Feed.
They can also access exclusive animations by searching for Billie Eilish and the album’s song titles. Billie Eilish has a huge fan base on TikTok, and her songs are very popular with creators. Especially her songs What Was I Made For? and Therefore I Am have been used in millions of videos.
It could be really exciting to see content like this on the platform in the future, and we think it would also benefit many users.
Featured image credit: Solen Feyissa / Unsplash
