Tech giant Apple is preparing to take a significant step in artificial intelligence. The company will use M2 Ultra chips to strengthen its cloud infrastructure and boost AI performance.
We’ve previously shared Apple’s plans for a major reorganization to improve Siri and its cloud infrastructure. The company is clearly moving towards AI in many of its products.
So, what’s on the agenda to strengthen its cloud infrastructure and boost AI performance?
Apple is to using its own chips for AI, including the M2 Ultra and future M4 chips
As Bloomberg reported, Apple plans to process complex AI queries on its servers through its M2 Ultra chips while performing simpler tasks on devices. This new approach aims to build a more efficient AI infrastructure in data centers.
The choice of M2 Ultra chips underscores Apple’s commitment to strengthening its AI capabilities before moving to the more advanced M4 chips.
Meanwhile, Apple continues to participate in the pursuit of AI actively and is constantly exploring innovations in the field. Initiatives such as MLX, which facilitates efficient AI modeling on Apple silicon, and ongoing research into integrating AI technology into its devices underscore the company’s commitment.
In essence, Apple is exploring productive AI by leveraging its data centers’ new M4 chip and specialized chips. While progress may be slower than that of its competitors, Apple is diligently researching and developing the integration of AI within its product ecosystem.
Here’s a summary:
- M2 Ultra chips will be used in data centers to process complex AI queries.
- Device-based processors will handle simpler tasks.
- Custom chips will be used in data centers and third-party servers.
- The company operates its own data centers in the US and is developing a new facility.
- While progress in generative AI lags behind competitors like Google, Meta, and Microsoft, Apple is actively conducting research.
- In December, Apple introduced the MLX machine learning framework.
- It is exploring insights into the potential applications of AI in its devices.
- The neural engine of the new M4 chip has significant AI processing capabilities.
This strategic maneuver by Apple in AI could solidify its position as a key player in the technology industry.
Featured image credit: rawpixel.com / Unsplash
