Over the years, Pinterest has become a great visual discovery platform, providing users with content for which to shop.
In an interview with Yahoo Finance at the Milken Institute Global Conference, Bill Ready, the company’s CEO, said that Pinterest uses artificial intelligence to create positive user experiences, differentiating it from other social media platforms.
Here is the latest information about the popular social media platform…
Pinterest uses AI to create a positive impact on its users
Bill Ready emphasizes that Pinterest aims to be a more positive alternative in the social media world. He says that Generation Z, which makes up a large part of the user base, sees Pinterest as a platform where they can escape the toxic environment of other social media platforms and breathe.
“We are trying to prove that you can use AI for good”
-Bill Ready
The company is taking important steps towards this goal by integrating various “inclusive artificial intelligence” technologies into its platform that help make search results more inclusive and better reflect different body types and skin tones. On the other hand, Ready also said that they are not sitting back, hoping for the collapse of other platforms. I think he’s talking about TikTok here.
On the other hand, the financial results announced last week clearly demonstrated Pinterest’s success. The company announced its first-quarter earnings, beating analyst estimates by almost every measure. Revenue grew 23% year-on-year, the best growth performance in three years. At the same time, the number of global monthly users reached 518 million.
Pinterest is committed to creating a positive social media experience using artificial intelligence. The platform stands out as a channel that users can safely turn to in their search for shopping, discovery, and inspiration. This differentiates Pinterest from its competitors in the social media space and defines it as a platform that prioritizes positivity and inclusivity.
Featured image credit: Dima Solomin / Unsplash
