Have you heard the news that the Instagram algorithm change? The social media giant is making radical changes to the Reels algorithm, taking an important step that closely concerns content producers.
The main purpose of the change is to highlight those who produce original content and to make it easier for smaller accounts to be discovered.
This update, which aims to reduce the impact of aggregator accounts in particular, could greatly impact how content is shared on the platform. Here are all the details…
Instagram algorithm change: Original content creators will breathe a sigh of relief
Instagram has realized that in the past, the algorithm has given an unfair advantage to accounts with lots of followers and reposter aggregators. We think these aggregators steal other people’s videos and edit them themselves. Therefore, those who could not produce content that did this made it difficult to discover other small and original content producers.
The new algorithm prioritizes quality and originality over follower count. This means that if you produce compelling and unique content, your chances of being discovered are significantly higher!
Re-shared content won’t be as effective as before. When the new algorithm detects that the same content has been shared more than once, it’ll show the original content. We also ensure aggregator accounts tag the original producer in their shared content. This means that the influence of aggregator accounts will decrease, and the hard work of those who produce original content will be rewarded.
On the other hand, having many followers will no longer be enough to get discovered and interact with others. From now on, we can expect more quality and original content from content producers, and at the same time, we can expect more diverse and interesting content to appear on the platform.
Instagram’s move is about creating a fairer and more democratic environment by changing the balance of power on the platform. We’ll have to wait and see how the change will affect content producers and shape the platform’s future. However, we can already say that this step in Instagram might be the start of something special in the social media world.
Featured image credit: Instagram
