While video content production and consumption on YouTube, which became prominent due to performance issues in early 2024, are increasing, ad-blocking practices are also becoming widespread.
While the proliferation of ad-blocking practices can reduce the impact of ads, which are an important source of revenue for online platforms, it can also directly affect the income of content producers. Therefore, massive platforms like YouTube are forced to take various measures to deal with this situation.
If you are having problems with YouTube’s new strict rules on your phone, you can try to solve the problem by following the troubleshooting methods in this guide. Now, let’s look at the details of our news.
YouTube takes its war on ad blockers to phone platforms
The company’s move aims to ensure that creators get the revenue they deserve in return for views and that the platform’s ad revenue is sustainable. When third-party apps block ads, it disrupts the monetization of content creators and, therefore, the overall structure of the platform.
Here is the statement made by YouTube on the Google support page:
Enforcement on Third-party apps
Hi everyone,
We’re strengthening our enforcement on third-party apps that violate YouTube’s Terms of Service, specifically ad-blocking apps.
Viewers who are using these third-party apps may experience buffering issues or see the error “The following content is not available on this app” when trying to watch a video. We want to emphasize that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let billions of people around the world use the streaming service. We also understand that some people prefer an entirely ad-free experience, which is why we offer YouTube Premium.
We only allow third-party apps to use our API when they follow our API Services Terms of Service, and when we find an app that violates these terms, we will take appropriate action to protect our platform, creators, and viewers.
Rob, TeamYouTube
YouTube Premium offers an alternative for users who want to avoid ads while also helping to protect the platform’s ad revenues. The premium subscription service provides ad-free access to videos and music, allowing users to consume the content they want without interruption.
However, how YouTube’s ad-blocking policy affects the user experience and how it affects content creators is a matter of debate. While some users feel that avoiding ads is a significant advantage, it is important to remember that ads are a source of revenue for content creators.
YouTube’s ad-blocking policy reflects a search for a balance between creators and users. While the platform emphasizes the importance of ads, it also offers alternatives for users to have an ad-free experience.
Featured image credit: Alexander Shatov / Unsplash
