Could your offline sales increase without the influence of digital tools? Sure thing! But why would you want to give up on the opportunities they give you? If you work in the CPG or FMCG industry, you know perfectly well that the competition is vast, and the race for success never stops. That’s why we bring tips on increasing sales in stores using mainly digital tools. Check them out!
Planograms: How to test them right
If your product is widely available, you’ve probably heard of or even used planograms. For rookies: A planogram is a graphic representation of the space in a store, which includes its complete equipment, i.e., shelves and the products on them. It is used to optimize assortment and display, usually when designing product category management systems.
Ok, but how can you be sure that your way of arranging products on the planogram is the most profitable and most appealing to customers? It would be best to prepare a test in action. However, we bet you do not always have the budget or time to carefully observe customers’ reactions by the shelf.
Try eye-tracking. It’s an easy but truly advanced tool to measure how people react to your product. You can use it for videos, websites, A/B testing, and, yes, for planograms. RealEye, one of the most popular eye-tracking devices, says that usually „retailers can choose between:
- webcam eye-tracking approach with hundreds of panelists (quantitative research) or
- in-lab setting with a limited number of participants invited (qualitative research).”
If you need more info on this subject or want to try the tool for free, visit the site: https://www.realeye.io/blog/post/why-and-how-to-test-planograms
The power of AR
Nowadays, thousands of products fight for the consumer’s attention. That’s why taking care of the proper display is so necessary. We already spoke about product layout, and now, let’s talk about AR experience.
One of the most popular shopping fears pointed out by customers is that the product they buy won’t meet their expectations or match their lifestyle, taste, figure, and live space, etc. So make it easier for them: create an app that customers can use whenever they want to check if you’re the best fit for them.
Examples? Check Ikea or Sephora apps. They’re brilliant solutions in which users can try the product before hitting the store (or buying it online, of course).
Digital loyalty, real rewards
According to McKinsey: „Consumers across the globe have responded to the crisis and its associated disruption to normal consumer behaviors by trying different shopping behaviors and expressing a high intent (65 percent or more) to incorporate these behaviors going forward.”
It’s not big news that although obtaining a loyal customer is challenging, the biggest fans will stay with you for a long time. Therefore, it is worth motivating them with additional rewards, but at the same time, giving up on boring cards with stamps.
Use the power of multichannel marketing and loyalty programs. Currently, many solutions on the market allows storing loyalty points online but spend them in the real world. Check which one will be best for your brand.
A holistic strategy combining offline methods with digital tools is crucial if you want to succeed in retail. Luckily, there are many tools that will help you reach your goals and meet your wildest business plans.
