Meta has announced yet another feature and in this piece, we will explain what are Instagram Hype comments and if you are not happy with the feature, there is obviously a simple way to turn it off in settings, you will find that in the guide too. Let’s delve right into it without wasting any time and analyze what are Instagram Hype comments!
Instagram, the ever-evolving social media giant, has recently thrown a curveball into its features with the introduction of ‘hype comments.’ This novel addition, however, seems to have left many users scratching their heads in bewilderment rather than sparking excitement.
What are Instagram Hype comments?
So, what are Instagram hype comments? In layman’s terms, they are messages or phrases strategically crafted to promote or positively highlight a particular topic. While commenting on posts was the norm, this new feature allows users to share their thoughts directly on your story. It’s essential to note that these messages are visible to anyone perusing your story, marking a significant shift in the dynamics of interaction. This alteration follows over a year after Instagram brought likes to stories, further solidifying its commitment to enhancing user engagement.
🚨NEW INSTAGRAM FEATURE 🚨
Hype comments
Instagram is rolling out a new stories feature where you can comment publicly pic.twitter.com/jlzSLQfGR9— The BKH 🚀Create More (@thebkh) December 5, 2023
For those who find themselves less than thrilled about this development, fear not – you have the power to turn off this feature in your settings. Presently, the default setting directs replies to a Story as a direct message (DM) to the creator. However, the addition of hype comments presents another interactive option, aligning with Instagram’s continuous efforts to bolster direct engagement and interaction tools. This shift has been especially pronounced in the past year, reflecting the changing landscape of user engagement within the app.
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In a noteworthy revelation last July, Instagram Chief Adam Mosseri highlighted the trend of users posting more to stories and sending more DMs than contributing to the Feed. This revelation became a pivotal point in the app’s development, with the main IG feed transforming into a discovery platform showcasing the best trending video content. Simultaneously, social interactions shifted away from public view.
The new feature unveiled
As of December 5, a flurry of users took to Twitter, buzzing about notifications heralding a mysterious feature – ‘hype comment.’ However, Instagram has yet to provide official confirmation. Reports suggest that select users across the globe have gained access to this update, aligning with Instagram’s penchant for gradual feature rollouts.
https://twitter.com/oncescuradu/status/1731721725283324175
In anticipation of a potential widespread release, users might find themselves waiting eagerly for the upcoming update. Until Instagram decides to spill the beans, it’s a waiting game for users eager to explore the new dynamics that ‘hype comments’ bring to the table.
How to turn off hype comments
If you’re someone who values privacy in your Instagram Story interactions, turning off Hype comments is a breeze. Keep in mind, these comments are seen by everyone checking out your story, and this new feature comes on the heels of Instagram introducing the ability to like stories over a year ago.
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For those who find this update less appealing, Instagram provides a straightforward solution. Users can turn off the Hype comments feature in the settings, allowing them to retain control over their interaction experience on the platform. Simply access your Instagram settings to disable Hype comments and enjoy a more personalized Story-sharing journey.
Featured image credit: Claudio Schwarz/Unsplash
