We are living in an undeniably application-driven world. Purchasers today depend on applications for shopping, managing their finances, well-being, and travel. Virtually every sphere of life as we know it has an app.
For organizations in all sectors, versatile mobile and web apps are becoming fundamental to successfully attract and keep clients. Without them, you’re very likely to be gone in the wind without much trace – perhaps one reason why 20% of all businesses fail in the first year. As innovation quickly advances in 2023, organizations that don’t focus on app development risk missing out to those who embrace it.
Here are how some of the key business sectors can use apps to their advantage:
Finance
In the finance sector, applications let companies associate straightforwardly with customers to give digital banking, money exchange options, and more. Banks can likewise use apps to further develop security, with biometric logins like finger impression and facial recognition. It’s this convenience and security that draws in more customers in an ever-more-fearful generation who worry about keeping their information private in this digital age.
Casinos
For casinos, gaming apps enable players to enjoy slots, table games, sports betting, and more right on their phone screens. App features like notifications on exclusive offers and upcoming events drive engagement even when players aren’t actively using the app. Players can manage their casino accounts and rewards programs through the app as well, meaning they don’t need to log in to a desktop platform anymore.
Every day, new casino apps are introduced into the UK market, and mobile gambling is skyrocketing in the region. These apps have to guarantee maximum security for their customers, and offer generous bonus offers, a variety of games, and reasonable wagering requirements to attract and keep new players in the competitive landscape (source: https://www.business2community.com/gambling/casino-apps-uk).
Social elements like leaderboards and live streaming foster online casino communities and keep players more engaged. Casinos with a land-based partner can also integrate geolocation with apps to provide location-based promotions when players are nearby.
Casino gaming revenue is expected to grow $9.95 billion globally in the coming years, so there’s massive potential and competition in this sector. It was also found that many casino players use gaming apps at least once a week, so there’s potential for operators to enjoy decent profits, too.
Health & Medical services
For healthcare providers, apps enable better continuous patient monitoring, education, communication, and care coordination. Patients can access test results, schedule appointments, message doctors, and refill prescriptions all through their healthcare app. Remote patient monitoring apps allow tracking key health metrics from home. A huge number of smartphone users have at least one health or fitness app on their devices, allowing them to put their devices to good use.
There are more than 350,000 well-being apps on app stores to date, and north of 200 new ones are added every day. Downloads of emotional wellness applications like Talkspace and BetterHelp are expected to develop further, helping their customers via apps as their main care of diagnosis and treatment.
Medical specialists say they are recommending more well-being apps to patients compared with last year, showing the huge potential this market has. Apps can also incorporate artificial intelligence to detect early disease warning signs and provide health coaching. Healthcare organizations that utilize apps provide more transparency, convenience, and personalized service – resulting in better outcomes.
It’s important for these apps to employ stringent security measures to keep patient information confidential, however.
Entertainment
In the sports and entertainment realms, media brands need apps to deliver content how fans want. Streaming apps are essential for brands with broadcast rights. Team apps like those for the NFL allow fans to access scores, articles, highlights, and more for their favourite clubs. Venue apps provide concert schedules and digital ticketing, helping them appeal more to the younger, tech-savvy generation, while also doing their bit for the environment by cutting down on paper use.
Media brands must create premium app experiences to satisfy fans, reinforce loyalty, and capitalize on mobile moments. Netflix and YouTube are projected to remain the most popular entertainment apps by purchaser spend. In July 2022, Netflix had 18.63 million downloads via their app.
Retail
For retailers, apps are great, and iOS and Android apps empower “whenever, anyplace” shopping encounters that occupy buyers interest in a hurry. These apps permit clients to effortlessly browse items, read reviews, make purchases, and track orders right to their doors. Highlights like versatile checkout and saved payment data make purchasing effortless. In the past six months, 79% of smartphone users have completed a purchase using their mobile device, so retailers that don’t yet offer apps, or at the very least a mobile-friendly site, will surely get left behind.
Retail businesses are further expanding their reach through apps this year with AI suggestions based on browsing habits and past purchases delivering personalized recommendations on what to buy next. And, the advancement of augmented reality allows customers to carefully see items in their own space before they commit to buying.
Transportation
From airlines to rail companies, transportation apps allow enhanced trip planning, mobile ticketing, day-of-travel perks, and real-time disruption notifications. TripIt and Google Maps integrations make the entire journey seamless, meaning customers don’t have to leave your app as they travel. Keeping travelers connected and informed on the move makes transportation apps indispensable.
Featured image credit: Microsoft 365 / Unsplash
