Welcome to the world of “Out of Phone” by TikTok, where the digital magic of TikTok transcends the palm of your hand and bursts forth into the real world. Imagine your favorite TikTok moments, the ones that light up your mobile screen, now magnificently displayed on towering billboards, captivating audiences in cinemas, and adding flair to your local hangouts.
In this article, we embark on a journey to unravel the innovative marvel that is “Out of Phone,” exploring how TikTok’s new feature is redefining the way we experience content, transforming it from the small screen to the grand stage of everyday life.
@tiktoknewsroom Introducing Out of Phone! This new out-of-home solution enables brands and partners to extend TikTok content beyond the platform, into the real world through screens on billboards, in cinemas, restaurants, airports, gas stations, retail stores, and more.🌎 🤩 Learn more at the link in our bio!
So, fasten your seatbelts and prepare to be amazed as we delve into this captivating blend of creativity and technology.
TikTok’s Out of Phone: Bringing TikToks to billboards, cinemas, and more
TikTok’s “Out of Phone” feature is an innovative offering that extends the TikTok experience beyond the confines of your mobile screen. This feature allows both content creators and brands to leverage TikTok content and make it visible in the real world through various out-of-home platforms. It essentially bridges the gap between the digital world of TikTok and the physical world around us. Here’s a breakdown of the key components of TikTok’s Out of Phone feature:
- Out of Phone (Billboard): With this feature, TikTok enables brands to take their existing TikTok campaigns and project them onto billboards around the world. It means that the captivating and engaging content created on TikTok can now find its way onto larger-than-life billboards. This is a brilliant way for brands to expand their reach and showcase their TikTok content to diverse, broad audiences.
- Out of Phone (Cinema): This aspect of Out of Phone focuses on bringing TikTok content to the big screen – cinemas. TikTok can be showcased in cinemas during the pre-show, capturing the attention of moviegoers and creating unique advertising opportunities for brands. This offers a thrilling experience for audiences and adds a new dimension to TikTok advertising.
- Out of Phone (Other screens): TikTok is expanding its reach even further with the “Other Screens” feature. It allows TikTok’s engaging content to be displayed on various screens across the world, beyond just billboards and cinemas. This can include screens in bars, restaurants, airports, gas stations, retail stores, and more. Out of Phone is customizable to fit specific locations and audiences, ensuring that TikTok content is delivered in a way that resonates with local communities.
- Partnerships: TikTok is partnering with various out-of-home advertising companies to make the Out of Phone feature widely accessible. Partners such as Adomni, DIVE Billboards, GSTV, Loop TV, Raydiant, ReachTV, Redbox, Screenvision, VEVO, and more have joined hands with TikTok to bring TikTok joy to diverse audiences in unique and creative ways.
The ultimate goal of Out of Phone is to make TikTok a seamless part of your everyday life. By expanding its reach to billboards, cinemas, and various other screens, TikTok aims to take the joy and creativity of its platform and integrate it into the real world.
TikTok’s Out of Phone feature is a groundbreaking way to transform digital content into real-world experiences. It allows TikTok’s vast and engaged community to share their creativity on a much larger scale and for brands to tap into the power of TikTok in unique and exciting ways, extending the platform’s influence beyond the mobile screen and into our daily lives.
For more detailed information, click here.
Featured image credit: TikTok
