According to the company’s official announcement, you can now celebrate Disney100 on TikTok. Here is everything you need to know about it!
TikTok and Disney are joining forces in a landmark partnership to commemorate Disney100, an extraordinary celebration of a century filled with enchanting stories and unforgettable moments. This collaboration isn’t just a run-of-the-mill team-up; it’s a fusion of the old and new, highlighting Disney’s recognition of the changing entertainment landscape.
Celebrate Disney100 on TikTok: A unique hub
TikTok launched a unique section among its large community to commemorate Disney’s 100th anniversary on October 16. This hub provides a unique interactive experience for Disney fans, allowing them to relive their favorite memories, explore material from Disney brands such as Disney Parks, Pixar, Marvel, Star Wars, National Geographic, and ESPN, and get a behind-the-scenes glimpse at the Disney campus.
In this enchanting location, Disney lovers may participate in various activities. They may view Disney videos, make films with Disney-themed music and effects, participate in daily Disney quizzes, and even collect and exchange “Character Cards” showcasing their favorite Disney characters. Successful transactions award fans with special profile frames to display their Disney love.
@tiktoknewsroom In honor of @Disney’s 100th anniversary, we’re launching the Disney100 Hub on October 16! It’s a first-of-its-kind destination for Disney fans on TikTok, offering a unique interactive experience where stories, magic and memories come together. ✨ Learn more about the Hub and our latest exciting partnership via the link in our bio!
Nicole Iacopetti, TikTok’s Global Head of Content, shared her excitement about this partnership, emphasizing Disney’s profound influence on the world of entertainment and families across the globe. She said, “The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks, and memorable brands.”
A tribute to Disney’s century-long legacy
Asad Ayaz, Chief Brand Officer of The Walt Disney Company, echoed this enthusiasm, underscoring Disney’s century-long tradition of creativity and storytelling. He highlighted the incredible engagement Disney content has seen on TikTok, with over 240 billion views spanning Disney’s diverse portfolio. “With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage, and connect around their favorite Disney films, shows, characters, and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company,” he added.
This four-week Disney100 celebration on TikTok is accessible in 24 countries worldwide, reflecting The Walt Disney Company’s broad content variety. Fans worldwide share a passion for Disney’s timeless masterpieces, famous Marvel characters, and current treasures like Encanto. Over 150 million followers of Disney-operated TikTok accounts frequently engage in material ranging from exhilarating sports moments on ESPN to illuminating National Geographic observations.
Celebrate Disney100 on TikTok:
TikTok has emerged as a distinct and powerful platform. Its creative content and user interaction strategy have distinguished it, making it a favored alternative for marketers looking to grow their digital reach. Disney’s choice to partner with TikTok for its Disney100 celebration is calculated. It’s not just about commemorating a milestone; it’s about meeting the audience where they are.
By partnering with TikTok, Disney gains access to a diverse and large user base, ensuring its programming connects with the digitally aware age. This collaboration reflects TikTok’s tremendous influence in the industry and Disney’s forward-thinking vision for the future.
In summary, the collaboration between the company and Disney to Celebrate Disney100 on TikTok is a momentous event in the world of entertainment. It represents the convergence of a beloved, century-old entertainment giant and a dynamic, innovative digital platform, creating a special space for fans to connect, celebrate, and continue their love for all things Disney. It’s more than just a celebration; it’s a tribute to the power of storytelling and the ever-evolving entertainment landscape.
Featured image credit: Thibault Penin/Unsplash
