The new Snapchat Phantom House initiative is the company’s new project in line with Halloween to offer users an entertaining experience. Let’s take a look at its details and what the company said in its official statement!
Snapchat has a hauntingly lovely treat in store for its users as Halloween approaches. Enter the world of Snapchat Phantom House, an exciting multimedia series that promises to make this Halloween season one to remember. In this post, we’ll look at what Phantom House is all about and how you can get in on the thrilling action.
Snapchat Phantom House: Halloween surprise
Snapchat is going all out for Halloween with its new Phantom House entertainment series. This isn’t your usual creepy story; it’s an immersive journey that will take place via the Snapchat app. Phantom House will keep you engaged and entertained whether you’re chatting with friends, taking photos, watching tales, or exploring the latest material on Spotlight.
The heart of this series lies in the capable hands of three Snap Stars—Tony Talks, Sofie Dossi, and Ezee. These verified content creators will lead you on an enthralling journey as they attempt to escape the Phantom House. To make this experience even more captivating, Snapchat partnered with Secret Level, a production company known for its creative storytelling and cutting-edge visuals, to bring this spooky tale to life.
“Snap creators Tony Talks, Sofie Dossi, and Ezee will star in this new series as they race against the clock to escape the Phantom House. Snapchatters can tune-in to the weekly content series to watch the story unfold, participate in the adventure by helping the creators gather new clues and solve puzzles, and share what they’ve seen with friends through AR Lenses and AI-generated Dreams selfies inspired by the Phantom House,” said Snapchat in the official announcement.
Get interactive with AR lenses
What sets Phantom House apart is its interactive nature. As you follow the story, you’ll have the opportunity to dive into the narrative like never before, thanks to Augmented Reality (AR) lenses. These lenses allow you to immerse yourself in the Phantom House and uncover critical clues that will aid the Snap Stars in their quest to break free.
Snapchat isn’t confining Phantom House to the digital realm. Starting on October 16th, the virtual world of Phantom House will come to life in New York. This promises to be a thrilling experience for those fortunate enough to attend. Maybelline and Disney+ are also joining the party, adding their own unique touch to Snapchat’s Phantom House event. Expect a spooky, unforgettable time.
Join the Halloween fun
With Halloween fever at an all-time high, Snapchat’s Phantom House debuts just in time to make your spooky season unforgettable. It combines storytelling, augmented reality, and user engagement to provide hours of excitement and mystery. You can also explore Snap’s new AI-generated Dreams photos, which will lend an extra element of magic to your journey.
Brands can also participate by connecting back to the Phantom House project. It’s a fantastic opportunity to interact with Snapchat’s massive user base, especially because 80% of Snapchat users intend to use the app during Halloween. Don’t pass up the opportunity to interact with this eager audience during the spookiest time of year.
Prepare to be immersed in the world of Snapchat Phantom House in the coming weeks—a land of mystery, secrets, and exciting adventures. Prepare for an unforgettable Halloween adventure, and let the excitement of the unknown captivate your senses!
Featured image credit: Souvik Banerjee/Unsplash
