In the ever-evolving world of social media trends, with the TikTok Well Well Well meaning, the platform has once again found itself under scrutiny due to concerns about spreading antisemitism. The trend revolves around the seemingly innocuous phrase “well, well, well,” which users are commenting on under specific videos, often those involving Jewish individuals or content related to Jewish culture.
This seemingly harmless phrase has sparked heated discussions and condemnations, shedding light on the insidious nature of coded language online.
What is the TikTok Well Well Well meaning?
The controversy centers around the hidden meaning behind “well, well, well.” While the meaning appears elusive, some users have pointed out that it serves as a dog whistle, a coded message used to convey sentiments without openly expressing them. In this case, “well, well, well” has been co-opted as an antisemitic comment, intended to target Jewish people. This coded phrase allows users to spread hateful content while evading detection by moderators.
The trend gained significant attention when it was observed that comments featuring “well, well, well” were flooding videos featuring Jewish individuals, such as Berel Solomon, a prominent figure on TikTok known for producing the documentary “Orthodoxed” and the movie “The Jewish Secret to Wealth.” Solomon’s video discussing “Jewish Business Secret! #27” was inundated with these comments, sparking further discussion about the meaning and implications of the trend.
@berelsolomon We’re back, with a fresh new Jewish Business Secret! #27
Critics of the trend have been quick to condemn its use and raise awareness about its antisemitic connotations. One user expressed that “it’s a dog whistle… [with] antisemitic meaning.” The term “dog whistle” itself refers to coded language used in political messaging to convey ideas to a specific group without provoking opposition or drawing attention from others. In essence, “well, well, well” was repurposed as a tool to propagate antisemitic sentiment under the radar of most users and moderators.
When the true meaning of “well, well, well” came to light, users were quick to denounce it. Comments expressing disgust and concern flooded in, with one individual asserting, “Repulsive! Keep spreading the word…That it’s always called out. Silence is our worst enemy.” Another user highlighted the disturbing nature of online anonymity, which often reveals the true colors of individuals engaging in hateful behavior.
Unfortunately, this isn’t the first instance of antisemitism manifesting on TikTok. In a past incident, users exploited the “Expressify” filter to exaggerate facial features while singing “If I Were A Rich Man” from the musical “Fiddler on the Roof,” making derogatory references to Jewish stereotypes. TikTok, acknowledging its responsibility, condemned such behavior, emphasizing its commitment to fostering a safe and positive community.
As the “well, well, well” trend underscores, the digital landscape remains susceptible to the spread of harmful ideologies under the guise of seemingly harmless phrases. It is crucial for users and platforms alike to remain vigilant, identifying and addressing instances of hate speech and coded language, which goes through staying informed and standing against such trends.
In addition to the TikTok Well Well Well meaning, another trend was significantly dangerous on the platform: The December 22 incident on TikTok.
Featured image credit: Solen Feyissa / Unsplash
