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X ad revenue sharing program is even more accessible now

X ad revenue sharing program is even more accessible now

The requirements are lower and more people can make money off of Twitter now

Onur DemirkolbyOnur Demirkol
11 August 2023
in Social Media
Reading Time: 3 mins read
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Elon Musk recently announced the X ad revenue sharing program, and many users were excited as they would make money off of impressions. Now, the requirements are lower than before, and more users can earn money thanks to this call.

Late on Thursday, Elon Musk-owned social network X, formerly known as Twitter, announced that it is easing the criteria for its creator compensation program. According to the company, a third of the prior criterion of 15 million impressions will now be met by artists who have 5 million impressions in the last three months.

Now, even more people can get paid to post!

We’ve lowered the eligibility threshold for ads revenue sharing from 15M to 5M impressions within the last 3 months. We’ve also lowered the minimum payout threshold from $50 to $10.

Sign up for a Premium subscription to get access.

— Support (@Support) August 10, 2023

The business announced that instead of $50, creators would be able to withdraw as little as $10. Users must still be verified and have at least 500 followers in order to be eligible for payments. The X ad revenue sharing requirements have never been lower than this, so it is a huge opportunity for many.

Musk introduced a restriction soon after the announcement, indicating that only impressions from verified accounts would be taken into consideration for the X ad revenue sharing. Otherwise, scammers would deploy bots to bombard views indefinitely, he warned.

X ad revenue sharing
More users will take advantage of the X ad revenue sharing program (Image Credit)

X ad revenue sharing requirements are lower than ever

At the moment, X doesn’t give its users a method to see how many of their posts have received “verified views.” How creators will be able to determine how many confirmed user views or impressions their postings received is yet unknown.

Later in the month, the initiative was made available to verified producers worldwide. The firm began paying select qualifying creators in July. The first batch of creator rewards, according to Musk’s statement from June, will be close to $5 million. X reported last week that the payout for July 31 was delayed because of a spike in sign-ups.

This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views.

Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity. https://t.co/87MqqyUu2E

— Elon Musk (@elonmusk) August 11, 2023

X introduced new sensitivity options for marketers earlier last week, allowing them to select settings like “Relaxed,” “Standard,” and “Conservative.” What type of material may be displayed next to their adverts will be determined by these tiers. This is an expansion of the collaboration between the social media firm and Integral Ad Science (IAS), which they began working with in January to inform advertisers whether their ads are being displayed next to objectionable content.

In a chat on Spaces on Thursday, X CEO Linda Yaccarino said that the business is almost at “breakeven.” Yaccarino also mentioned that X was developing a feature that would allow users to video call one another in her first interview after assuming the CEO position at the business.

X ad revenue sharing
The company is working on more features on top of the X ad revenue sharing program (Image Credit)

X will also offer semantic search

Musk recently stated that this AI project would someday converge with the X platform in a message he tweeted over the weekend.

By incorporating more context-driven data matching into its algorithms, X appears to be actively working to enhance them. This change may enhance search capabilities while also giving companies and artists new data insights. Rather than merely matching keywords, X seeks to provide a more thorough comprehension of information by deciphering the significance of a mention inside a post.

In order to combat hate speech in its application, X recently intensified its efforts and is currently concentrating on a particular region. Despite what outside sources may claim, recent research offers a different perspective on the prevalence of hate speech after Musk took control of the platform in late 20XX.

In addition to keyword matches, the research takes into account the context of these mentions. Curiously, the findings indicate a decline in actual incidences of hate speech. In fact, a significant 86% of the insults used on the app weren’t meant to be hurtful or insulting.

Featured image credit: BoliviaInteligente/Unsplash

Tags: Twitterx
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Onur Demirkol

Onur Demirkol

Onur is a Turkish content writer who has been in the field since 2018 with a background in gaming, esports, and technology. Journalism and Creative Writing are two of his motivations in his work life, combined with technology and gaming, his lifelong passions. Studying abroad gave him a different perspective on life; now, he uses his experiences to influence and inform as many as possible.

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