In the vast digital cosmos, the struggle for website visibility is real. You’ve got a stellar B2B business, but your SEO game? Not so much. You’re grappling with elusive keywords, confounding algorithms, and a SERP ranking that’s more subterranean than stellar. It’s like trying to decode an alien language.
But imagine a lighthouse amidst this storm, a guide to steer you towards the shores of success. That’s what B2B SEO analysts do. They are the experts of the virtual world and architects of algorithms who can flood your site with ready-to-buy customers. In this article, we’ll introduce you to the 10 best corporate SEO consultants and talk a bit about their journey. So without further ado, let’s dive in!
Viktor Bartak
Viktor Bartak is a seasoned SEO expert with a distinctive career path that spans over a decade and a half. His intriguing journey from earning an MSc in Nuclear Physics to becoming an SEO specialist, particularly in B2B SaaS SEO, is as fascinating as it is inspiring, demonstrating that unconventional paths can lead to remarkable success.
Throughout his career, Bartak has worked on over 300 businesses across a wide array of industries. His portfolio includes sectors as diverse as e-commerce, fintech, agriculture, and real estate, showcasing his ability to adapt and apply his expertise in various contexts. This versatility is a testament to his broad understanding of SEO and its application across different business models.
As the Head of SEO at a NUOPTIMA agency, Viktor Bartak has made his mark with a number of prestigious accolades. His sterling efforts in SEO have been recognized with the Best B2B SEO Campaign 2022 award at the esteemed UK Search Awards.
In addition to this major achievement, Viktor has also been a strong contender for numerous other awards that bear testament to his versatile expertise in the SEO field. His work has garnered him nominations as a finalist in the categories of Best SEO Campaign, Best Use of B2B Search, Best Use of B2C Search, and Best Use of FMCG Search. These nominations acknowledge his significant role in enhancing the online visibility and customer reach of various brands and businesses, spanning a wide range of sectors.
- Company: NUOPTIMA
- Specialisation: SEO, Digital Marketing
- Based in: London, United Kingdom
- LinkedIn Profile: /viktor-bartak
Lisa Mazharova
Lisa Mazharova is a content guru with a knack for crafting compelling copy. Her exceptional leadership skills are evident in her role as the head of a diverse team of over 30 copywriters scattered across the globe. She cultivates a collaborative and innovative environment that fuels quality and creativity, ensuring that her team consistently produces top-tier content.
She has spent the last decade leading SEO and content projects across a multitude of industries, including cybersecurity, fintech, e-commerce, and SaaS.This experience has further refined her adaptability and versatility, making her a force to be reckoned with in the content marketing arena.
Furthermore, Mazharova holds an MSc in Biochemistry from the University of Maryland. This unique blend of scientific knowledge, leadership acumen, and content creation skills sets her apart in the content marketing field. Simply, Mazharova’s work is characterised by its ability to engage, inform, and inspire, making her an invaluable asset in any content-driven campaign.
- Company: NUOPTIMA
- Specialisation: SEO, Content Strategy
- Based in: Ukraine
- LinkedIn Profile: /lisa-mazharova-095a47134
Alexej Pikovsky
Alexej Pikovsky, an influential entrepreneur and business leader, has left an indelible mark in the corporate sphere as the founder and CEO of NUOPTIMA, a prestigious agency that clinched the UK Search award for the best B2B SEO campaign in 2022. This accolade is a testament to his strategic foresight and leadership prowess. Pikovsky’s extensive experience in venture capital and private equity has been pivotal in his success, showcasing his remarkable commercial insight by escalating ventures from a modest $3m to a noteworthy $10m and winning several awards along the way.
But let’s rewind a bit. Pikovsky’s journey in digital marketing didn’t start with NUOPTIMA. Alexej is an investor turned operator. Alexej started his journey in Investment Banking at Nomura in London, followed by many years as an investor in venture capital (Delin Ventures) and private equity. That time allowed him to study different business models, understand different growth levers, and also grow his ability to fundraise.
At the end of 2019, Alexej started a marketplace in the CBD industry, an industry where SEO is key to success. On the back of the success story with the marketplace, NUOPTIMA was born, and subsequent rounds of capital have been raised to create alphawellbrands.com – a holding of profitable internet businesses.
Furthermore, Pikovsky actively maintains a dynamic presence on multiple social media platforms, including Twitter, LinkedIn, and Instagram. On these platforms, he shares his entrepreneurial experiences and imparts valuable wisdom. These channels serve as a conduit to his mindset and allow him to connect with a global audience. Outside his professional sphere, Pikovsky is recognised for his enthusiasm for sports and travel.
- Company: NUOPTIMA
- Specialisation: SEO, Digital Marketing, E-Commerce
- Based in: London, United Kingdom
- LinkedIn Profile: /alexej-pikovsky
Aman Ghataura
Aman Ghataura specialises in driving growth for B2B service providers and SaaS businesses. As the Head of Growth at NUOPTIMA, Ghataura has amassed an impressive portfolio, which includes spending over $3m+ in paid ads, generating qualified 100s of sales calls, and steering an agency from inception to £1m ARR in just 18 months.
Ghataura’s educational background is as impressive as his professional achievements. He is an alumnus of Imperial College London, where he completed his MSci in Physics. This strong academic foundation has undoubtedly played a significant role in his analytical approach to SEO and digital marketing.
Ghataura is also a sought-after professional known for his workshops, where he shares his organic strategies. He regularly contributes to the digital marketing community through various platforms, including his LinkedIn and NUOPTIMA’s YouTube channel, where he hosts informative sessions on topics like forecasting ROI from SEO.
- Company: NUOPTIMA
- Specialisation: B2B Marketing, SEO, Email Marketing, E-Commerce, Webinar Funnels, Ghostwriting, Personal Branding
- Based in: London, United Kingdom
- LinkedIn Profile: /amangrowth
Andrew Shotland
Andrew Shotland is the founder and CEO of Local SEO Guide, a leading search consultancy with a mission to provide high-quality SEO audits, consulting, and training to businesses of all sizes. Andrew’s journey in the digital world began in the late 1990s when he helped launch NBC’s internet business and managed the network’s first foray into original web content. He then moved on to Showtime Networks, where he oversaw the launch of the network’s first broadband video site.
In 2006, Andrew launched Local SEO Guide, which quickly gained recognition for its practical, no-nonsense approach to local search. The consultancy has since grown into a leading provider of local SEO services, helping businesses improve their visibility, drive more traffic, and increase conversions.
Importantly, Andrew’s expertise extends beyond local SEO. He is also known for his knowledge of enterprise SEO, website audits, and Google Business Profile optimisation. Simply, his comprehensive understanding of the digital marketing landscape allows him to provide holistic solutions to his clients.
- Company: Local SEO Guide
- Specialisation: Local SEO, SEM
- Based in: Pleasanton, California
- LinkedIn Profile: /localseoguide
Cyrus Shepard
Cyrus Shepard, a name synonymous with innovation in the digital marketing landscape, has carved a niche for himself through his unique approach to audience development. His journey began at Moz, a prominent software company, where he held the position of Director. Shepard’s tenure at Moz was marked by his relentless pursuit of audience engagement strategies, which significantly contributed to the company’s growth.
Moreover, Shepard’s passion for digital marketing led him to establish Zyppy, a venture that offers consulting services and software solutions. Zyppy is a testament to Shepard’s vision of creating a platform that simplifies the intricacies of online marketing, making it accessible to businesses of all sizes.
In addition to his entrepreneurial endeavours, Shepard is also an influential voice in the web-based marketing community. He often shares his ideas and experiences through various online platforms, making complex topics comprehensible to a broad audience.
- Company: Zyppy
- Specialisation: SEO, Content Marketing
- Based in: Seattle, United States
- LinkedIn Profile: /cyrusshepard
Aleyda Solis
This internationally recognised digital marketing consultant is the founder of Orainti, a boutique SEO consultancy. With over 15 years of experience, Solis has worked with multiple clients, from established brands to high-growth startups, helping them improve their organic search visibility, drive traffic, and boost conversions.
She is also the author of a popular SEO newsletter, #SEOFOMO, and has written an SEO book in Spanish. A regular on the industry event circuit, Solis has shared her insights at INBOUND, SMX, Pubcon, Mozcon, SearchLove, and BrightonSEO, among others.
Solis’s significant contributions to the SEO community have not gone unnoticed, earning her the prestigious title of European Search Personality of the Year in 2018. Plus, Forbes acknowledged her as one of the top 10 online marketing experts worth following.
- Company: Orainti
- Specialisation: SEO, Newsletters, Email Marketing
- Based in: Madrid, Spain
- LinkedIn Profile: /aleyda
Barry Schwartz
Barry Schwartz’s brainchild, the Search Engine Roundtable, has become a hub for professionals and enthusiasts seeking the latest news and discussions in the field. Schwartz’s keen understanding of the digital landscape and his ability to dissect complicated trends have made his platform an indispensable resource for many.
In addition to his work with the Search Engine Roundtable, Schwartz holds the position of News Editor at Search Engine Land, a leading online publication. This role further underscores his commitment to keeping the digital marketing community informed about the latest developments in the field. His insights and analysis shared through his prolific writing and speaking engagements, are widely respected and have significantly shaped the industry’s understanding of digital marketing dynamics.
In 2018, he was honoured with the U.S. Search Personality of the Year award, a testament to his influence and impact. The following year, he received the Outstanding Community Services award from Search Engine Land, further solidifying his position as a leading figure in the digital marketing landscape.
- Company: RustyBrick, Inc.
- Specialisation: Web Design, SEO, E-Commerce
- Based in: Suffern, New York
- LinkedIn Profile: /rustybrick
Eric Enge
Serving as the CEO of Stone Temple Consulting, Eric Enge gained a wealth of experience of over 21 years. Under his astute guidance, Stone Temple has flourished into a team of more than 35 specialists, with offices in both Massachusetts and California. Led by him, the company provides top-tier SEO solutions to a varied and satisfied clientele.
Additionally, Enge’s insights and expertise are regularly showcased in columns on prominent platforms such as Search Engine Land, Search Engine Watch, and the Stone Temple blog. His thought leadership in these spaces has helped shape the industry’s understanding of digital marketing strategies and trends.
Adding to his list of accomplishments, Enge co-authored “The Art of SEO”, an exhaustive guide on search engine optimisation. The book, co-written with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola, has become a staple resource for many professionals in the field. In 2021, Enge took his marketing career further, founding Pilot Holding. This company offers executive consulting services spanning various domains, including SEO, content marketing, digital marketing, and finance.
- Company: Pilot Holding
- Specialisation: SEO, Content Marketing, PPC
- Based in: Southborough, Massachusetts
- LinkedIn Profile: /ericenge
Rand Fishkin
Rand Fishkin, a pioneer in the digital marketing industry, began his entrepreneurial journey by co-founding Moz, a software company that quickly became a leader in the field. Fishkin’s commitment to transparency and innovation at Moz has left a lasting impact on the industry’s ethos.
After stepping down from Moz for personal reasons, Fishkin embarked on a new venture, SparkToro – a company focused on audience intelligence. Essentially, SparkToro reflects Fishkin’s continuous pursuit of innovation, offering unique solutions that empower businesses to understand and engage their audiences effectively.
Fishkin is also the author of “Lost and Founder,” a candid book that offers a rare glimpse into the realities of startup culture. His insights have not only enriched the industry’s understanding of startup dynamics but also inspired many to embark on their entrepreneurial journeys. He also hosts an educational series called “Whiteboard Friday,” which breaks down complex digital marketing concepts into easily digestible lessons for the viewers.
- Company: SparkToro
- Specialisation: SEO and Digital Marketing
- Based in: Seattle, Washington, USA
- LinkedIn Profile: /randfishkin
Conclusion
Wrapping up, we’ve journeyed through the profiles of the top 10 B2B SEO experts worldwide. Each one, with their unique insights and ingenious strategies, is shaping the future of digital marketing. Their contributions are not just enhancing the visibility of businesses online but also redefining the way we approach online marketing. So, whether you’re a budding SEO enthusiast or a business looking to boost your web-based presence, these experts are the go-to sources for the latest trends and best practices.
