In a groundbreaking move, renowned Italian motorcycle designer and manufacturer announced that it teamed up with XRP Ledger to launch Ducati NFT, making its much-anticipated entry into the digital art market. The company will also be building a new partnership with NFT PRO™.
The collaboration between Ducati and Ripple, the company behind the XRP Ledger, was initially announced in July 2022. However, the launch of the Ducati NFT collection had been eagerly awaited and has finally been unveiled. While the specific reason for the delay remains undisclosed, some speculate that it might be related to the resolution of the Ripple legal case.
Details of the expected Ducati NFT launch on XRP Ledger
The inaugural NFT collection, set to be released on July 26, promises to captivate enthusiasts with unique offerings. Among the highlights of this collection are the iconic Ducati logos that have adorned motorcycles since the brand’s inception in 1946. These digital representations of Ducati’s rich heritage will undoubtedly enthrall fans and collectors alike.
For those looking to secure their share of Ducati’s digital legacy, there’s an opportunity to obtain free NFTs during the initial launch period. To partake in this offer, interested users must complete a registration process within seven days from the collection’s release date. Additionally, enthusiasts who choose to purchase NFTs from this premier collection will gain exclusive access to future projects, adding a layer of exclusivity to the venture.
To ensure the success and seamless execution of this ambitious project, Ducati has joined forces with Web3 Pro, a prominent player in the NFT space, known for its association with another renowned Italian brand, Lamborghini. Notably, Ducati became a part of the Volkswagen Group’s portfolio following its acquisition by Audi through the Italian subsidiary Lamborghini. These brands are renowned for their precision engineering, with Ducati motorcycles crafted with meticulous attention to detail, complementing the group’s dedication to delivering excellence across its diverse automotive portfolio.
The decision to embrace NFTs aligns with the current trend of businesses exploring digital realms to engage with their audiences and create new avenues for ownership and appreciation. NFTs, as unique digital assets, offer a novel way for Ducati enthusiasts to establish an exclusive connection with the brand and own a piece of its storied history.
Regarding the new initiative, Claudio Domenicali, Ducati CEO, declared:
“Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.”
With Ducati’s first foray into NFTs and its partnership with the XRP Ledger, the motorcycle giant paves the way for an exciting intersection of cutting-edge blockchain technology and automotive heritage. As the world embraces the digital era, Ducati is steering towards an innovative future, riding the wave of technology and creativity to fuel its legacy for generations to come.
Web3 and NFT sector seems to be rather quiet and understated these days, especially because of the burst of the immensely hyped bubble that was grown rather unnaturally during the initial popularization process of the field. However, the fact that giant companies like Audi and Ducati still committing to NFTs and other digital platforms to engage with their audiences indicates that enthusiasm toward web3 and NFT isn’t yet something to be overlooked. If you are also interested in the subject, make sure to check out what are the prices of NFTs on Binance.
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