If you haven’t heard, Twitter is changing its name to “X,” abandoning one of the most recognizable and potentially lucrative brands in favor of Elon Musk’s concept of hip. At its offices at 1355 Market Street in San Francisco, the firm owned by Musk (but not run by him) today made an attempt to have the Twitter sign taken down.
However, the arrival of law enforcement interrupted their efforts. Here is why…
Police didn’t let Musk to change the Twitter sign to X
Police intervened as Musk tried to take down the Twitter sign outside its San Francisco offices at 1355 Market Street.
“San Francisco police halted the sign removal shortly after it began,” wrote Justin Sullivan for Getty Images as part of a caption alongside his many excellent photos of the site.
Welp, @twitter name so coming off the building right now but @elonmusk didn’t get permit for the equipment on the street so @SFPD is shutting it down. pic.twitter.com/CFpggWwhhf
— Wayne Sutton (@waynesutton) July 24, 2023
Police in the area informed the San Francisco Standard, however, that the whole thing was a misunderstanding:
“At approximately 12:39 P.M. officers assigned to Tenderloin Station responded to the area of 10th and Market Street regarding a report of a possible unpermitted street closure.
Through their investigation officers were able to determine that no crime was committed, and this incident was not a police matter.”
Featured image credit: Unsplash
