- TikTok Text Posts are here, it’s a new feature allowing creators to share written content directly, a function quite similar to Instagram stories.
- The arrival of TikTok Text Posts comes amidst a shift in the social media landscape, with Twitter under Elon Musk seeing significant changes and Meta’s Threads not meeting user expectations.
- Despite the initial surge and subsequent decline of Threads’ active users, TikTok continues to thrive, boasting 1.7 billion global users, thus demonstrating the potential success of TikTok Text Posts.
Kicking off a new era for TikTok Text Posts, the popular app is revamping its Camera page to incorporate a feature that’s eerily reminiscent of Instagram stories. The new update, which was unveiled on Monday, allows users to opt for photo, video, or text posts.
Introducing a TikTok Text Posts feature is a way of providing a creative outlet for users to share their stories, poems, lyrics, or other written musings. This new offering seems to be filling a void that emerged when Twitter started its downward spiral and Threads didn’t quite measure up. For quite a while, Twitter was the dominant force on the social media playground, overshadowing any other text-based applications. That is, until Elon Musk took the reins.
The transformation of Twitter under Musk’s leadership has been nothing short of disheartening for many. Actions like monetizing the much sought-after blue checkmark, indiscriminate verification, significant layoffs, and even swapping the iconic Blue Bird logo for an “X” have drawn criticism.
Enter Meta with its app Threads, which raised hopes of being a worthy Twitter substitute that so many were desperately seeking. A staggering 100 million users flocked to Threads within its inaugural week, indicating the vast anticipation. However, these hopes were dashed as the initial enthusiasm fizzled out rapidly, with the app not quite living up to expectations. With the emergence of TikTok Text Posts, it seems the search for an engaging, text-based social media platform continues.
Sensor Tower’s data showed a whopping 70% dip in Threads’ daily active users since its zenith on July 7, only drawing in 13 million active users as of Friday, as reported by The Wall Street Journal.
On the other hand, TikTok is flourishing with a massive global user base of 1.7 billion, as per a Statista report, showing a stark contrast in the popularity of the platforms. This further underscores the potential for TikTok Text Posts to rise as the new go-to platform for written content sharing.
How to create TikTok Text Posts?
When you open the Camera page, there will be three selections at your disposal: photo, video, and the newly introduced text. Clicking on text will navigate you to a dedicated text creation space where you can craft your post.
As you finalize your post, you’ll encounter a host of customization tools similar to what you’re used to. You can incorporate Sound, tag locations, enable comment sections, and even permit Duets, making your TikTok Text Posts as vibrant and engaging as any visual content.
Text posts come with several innovative features designed to amplify your textual content. Here’s a quick rundown:
- Stickers: Breathe life into your text by incorporating relevant stickers that complement your post’s theme.
- Tags and Hashtags: Just as in visual content, text posts allow for account tagging and the addition of topical or trending hashtags.
- Background colors: A selection of background colors is available to help your text truly shine.
- Adding Sound: Maintaining TikTok’s commitment to immersive sound, text posts also have the option to add catchy tracks for readers to enjoy as they read your content.
- Draft and Discard: With the flexibility of saving drafts for later tweaking or deleting unwanted content, managing your text posts is just as easy as with videos or photos. We’re eager to see the innovative ways our TikTok community will utilize Text Posts, opening a new avenue for creative expression on the platform.
Featured image credit: Collabstr/Unsplash
