Instagram is reportedly planning to release a text-based app that will compete with Twitter. The app, which is codenamed P92 or Barcelona, is still in development, but it is expected to launch sometime this summer.
The app will be similar to Twitter in many ways. Users will be able to post text updates, photos, and videos, and they will be able to follow other users and interact with their posts. However, there are also some key differences between the two apps. For example, Instagram’s text-based app will be integrated with Instagram, so users will be able to share their posts on both platforms. Additionally, the app will use the same community guidelines as Instagram, which means that it will be more heavily moderated than Twitter.
It is unclear how Instagram’s text-based app will impact Twitter. Twitter has been struggling in recent years, and it is possible that Instagram’s new app could help to erode its user base further. However, it is also possible that Twitter will be able to adapt and continue to compete with Instagram.
Based on a (somewhat blurry) example I got, Meta's new app looks a lot like Twitter.
So, could this take over all the Twitter screenshots we've been seeing on the Feed lately? Maybe.
It’s impossible to predict how audiences will respond but this could be an alternative. pic.twitter.com/xgQa1kUjCl
— Lia Haberman (@liahaberman) May 19, 2023
How will Instagram’s Twitter competitor be?
Here are some of the leaked key features of Instagram’s text-based app:
- Users will be able to post text updates, photos, and videos.
- Users will be able to follow other users and interact with their posts.
- The app will be integrated with Instagram, so users will be able to share their posts on both platforms.
- The app will use the same community guidelines as Instagram, which means that it will be more heavily moderated than Twitter.
Here are some of the potential impacts of Instagram’s text-based app on Twitter:
- The app could help to erode Twitter’s user base further.
- Twitter may need to adapt and change its strategy in order to compete with Instagram.
- The rivalry between Instagram and Twitter could be good for users, as it could lead to innovation and better features on both platforms.
Only time will tell how Instagram’s text-based app will impact Twitter. However, it is clear that this is a significant development that could have a major impact on the social media landscape.
