Affiliate or affiliate marketing is a set of activities aimed at promoting products or services on the Internet owned by other people for a fee. Simply put, you advertise a product and receive a profit for a targeted action by a potential audience, which means a lead or a purchase. There are several main types of online casino affiliate programs.
What are the most popular types of affiliate marketing?
Affiliate business is not just a trend or a new promotion technology. It is a business that works, allows you to sell more, and increase the target audience with the help of partners. Different types of marketing are used to achieve this goal, which we will consider below.
CPS model
CPS (Cost per Sale) programs are one of the most popular calculation models. They require a customer to make a purchase, usually of physical items. That is why they are the most popular among online stores, which is the predominant choice among advertisers. The commission is usually set as a percentage. This means that the higher the basket value, the higher the commission. Cookies are an additional help here.
Thanks to cookies, customer activity is not mandatory. If a customer returns to the advertiser’s website within 30 days and makes a purchase within that time, you will still receive a commission.
CPA model
CPA (Cost per Action) affiliate programs require the client to perform a certain number of actions. They can be as diverse as entering credit card details or downloading and playing a mobile game.
Together with the amount of the conversion amount, the advertiser determines which actions they want to receive. In this model, commissions are most often set in a fixed amount rather than as a percentage. Advertisers who are willing to use this model are owners of entertainment portals
In the CPA model, you can also make money on global programs like the Vulkanvegas CPA program. There are several types of the CPA model, which differ from each other in terms of targeted actions:
- CPL (Cost per Lead) – payment for leads or the cost of a lead.
- CPI (Cost per Install) – the cost of installing an application or program. It is used for both desktop and mobile applications.
- CPS (Cost per Sale) – fee per sale or cost per sale.
- CPO (Cost per Order) – fee per order or cost per order.
- CPV (Cost per Visit) – the cost per visit to a landing page.
CPL model
CPL (Cost per Lead) programs literally mean “cost of acquisition,” i.e. customer acquisition. They require that a customer opens an account on the portal, fills out a contact form correctly, which is used later for marketing purposes, or signs a contract.
All activities covered by this model do not require any financial transactions from the client. Thus, it will be easy for you to receive them, which means that the amount in your account should increase rapidly. The pre-set fee is usually a fixed amount.
