- Instagram is launching generative AI tools that allow users to create stickers from text prompts within the app.
- Meta’s aim to expand generative AI use could lead to wider adoption if it extends these tools to Facebook, encouraging a larger audience to experiment with the technology.
- CEO Mark Zuckerberg plans to introduce AI agents to billions of users in ways that will be valuable to everyone, and it is likely that Meta will continue investing in the technology to bring more AI-based tools to its apps in the future.
Instagram is set to introduce its maiden generative artificial intelligence tools, featuring a fresh sticker creation process that would allow users to generate visuals within the app based on text prompts. A recent post by Alessandro Paluzzi, an app researcher, depicts an instance of this new feature in development.
Instagram’s latest process would allow users to form bespoke stickers within the app, powered by generative AI, and share them in-app, thereby providing a new avenue to foster engagement and creativity using the app’s native tools.
#Instagram is working on the ability to generate custom stickers using AI 👀 pic.twitter.com/BqFNIym84H
— Alessandro Paluzzi (@alex193a) May 3, 2023
Meta wants to incorporate generative AI into its platforms
Meta’s move to broaden the usage of generative AI could lead to a wider adoption of the technology. This development could become more widespread, especially if Meta decides to extend these tools to Facebook.
Currently, people must possess some level of awareness of the available tools and access them directly to perceive the potential of the technology. However, by introducing generative AI options to Meta users, it could motivate a larger audience to experiment with them and observe their usage in more contexts.
Meta has been transparent about its aspirations of integrating generative AI into its operations. Meta CEO, Mark Zuckerberg, highlighted this in the company’s recent earnings update, stating:
“I think there’s an opportunity to introduce AI agents to billions of people in ways that will be useful and meaningful. We’re exploring chat experiences in WhatsApp and Messenger, visual creation tools for posts in Facebook and Instagram and ads, and over time video and multi-modal experiences as well. I expect that these tools will be valuable for everyone from regular people to creators to businesses.”
According to reports, Zuckerberg is fascinated by the potential of AI tools and their rapid advancement and is eager to integrate them into Meta’s apps at the earliest opportunity.
Consequently, although this new feature on Instagram could be the first of its kind, it is highly likely that Meta will release more AI-based tools for its apps in the future. This is because Meta is committed to investing in the technology and exploring ways to introduce these options to its billions of users.
While the exact process of integrating generative AI into Meta’s apps is still in its early stages, it is plausible that such features may be rolled out soon. Presently, there is no clear insight on how this integration will work.
How will generative AI shape the future of the social media?
The arrival of generative AI in Instagram and the potential of its integration into other Meta-owned platforms is poised to revolutionize content creation and consumption on social media. With the new feature, users can create unique visuals based on text prompts with the help of generative AI, encouraging more engagement and creativity.
As AI technology continues to evolve, its integration into social media platforms is inevitable. The use of AI-based tools will make it easier for people to create content that is more personalized and relevant to their audience, ultimately increasing user engagement and satisfaction.
AI-based tools will enable social media companies to offer a more diverse range of features to users, catering to various interests and preferences. The future of social media is bright with the use of AI, and we can expect to see more innovation in this area in the coming years.
