The platform is testing Facebook Advanced Stories, a new tool that utilizes picture recognition AI to recommend and produce new Stories for users.
Facebook is still looking for new methods to persuade users to submit to Stories, this time using a new, automated Stories generating process that employs picture recognition AI to produce new Stories from your shared material.
As seen in this example submitted by Jacki Pitkow (and shared by Matt Navarra), certain users are now being asked to use a new tool called ”Facebook advanced stories”.
Facebook now has a NEW 'Advanced Stories' mode ✨
A new 'ready-made' Stories tool which uses "advanced photo and video data, including image quality, location, and the presence of people or animals"
h/t @TSbyJacki pic.twitter.com/k5Xs6tR4o2
— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) April 12, 2023
The process will create Stories from photographs you’ve supplied to the app, utilizing theme matching to give templated frames that you can subsequently share with your audience.
Facebook Advanced Stories aims to boost the amount of original content
This feels unnatural – but if it were available to business pages, it may be a useful tool for marketers to help develop batch material and promote certain goods or themes in a reminder post.
You might imagine that some frequent users may be eager to show off newborn images, wedding photos, or a Story about a favorite pet. There’s promise there, and based on the popularity of Facebook’s Memories feature, there’s certainly a degree of add-on engagement to be gained from tools like these, even if they do feel a little artificial.
Both Facebook and Instagram have been attempting to better fit with behavioral trends toward Stories and private messaging, with Meta’s research indicating that users are now uploading significantly less original material to their news feeds than in the past.
People are still consuming information in the main feed, and Meta’s increasing AI suggestions are assisting in keeping people reading for longer, but Meta must also guarantee that customers continue to derive actual value from their in-app experience. And for Facebook, that comes from interacting with their friends and family through their established social graph, which other applications cannot mimic.
The next level of social media storytelling
Years of angst and division on social platforms have made people wary of sharing in public, which is why this activity is shifting to DM’s, though Stories remain an engaging element, with the temporary nature of the format likely holding more appeal than posting to your profile and having it remain there forever (or until you delete it).
As a result, Meta is striving to develop more tools to support this, while its new DM features like Channels and Notes on Instagram also contribute to this drive.
It may help to retain that personal engagement; otherwise, people may not care about automated Stories and they would be abandoned. The specifics of this new feature are unknown because Meta has yet to make a statement about it.
We anticipate a release in the following weeks based on the findings of testing. We see no reason why the novelty of AI-generated stories will not improve the appeal of Stories.
However, as previously said, Facebook has been striving to improve the popularity of Stories and other services on the site for some time now, and you can also learn how to get “Meta Verified” on Instagram and Facebook – for a fee. As a result, Facebook Advanced Stories may be a fad that fades fast after its initial introduction. In comparison to other social media sites, Facebook is struggling to stay relevant.
Still, it appears that we will be able to assess the performance of Facebook Advanced Stories only when they are distributed.
If you require any more information about the current features of social media platforms, take a look at the articles below to see if we can interest you with anything else.
