Gorillaz augmented reality concerts took over NYC and London. The Gorillaz’s AR performances usher in a novel, future-forward marketing method. Gorillaz released their new single “Skinny Ape” this weekend, and to celebrate, they held two augmented reality (AR) events in New York’s Times Square and London’s Piccadilly Circus, both of which drew hundreds of fans.
Augmented reality concerts are the most recent illustration of the new ways of life that marked the beginning of the metaverse age.
Gorillaz augmented reality concerts took over NYC and London
Gorillaz debuted their new track “Skinny Ape” with an augmented reality performance at New York City’s Times Square and London’s Piccadilly Circus after Google released its ARCore Geospatial API.
When it comes to their sector, The Gorillaz have always regarded themselves to be pioneers. For example, the 2005 debut of the virtual band’s first live performance using 3D holograms garnered a lot of press. The “Musion Eyeliner” stage technology was used to project the virtual musicians onto the stage for the 2006 Emmy Awards, continuing a tradition that began with holographic performances.
Nexus Studios used Google’s ARCore Geospatial API, which uses Google Street View to generate augmented reality content in 86 countries, to realize the performances directed by Gorillaz co-creator Jamie Hewlett and Emmy-nominated filmmaker Fx Goby.
The @Google x @Gorillaz AR experience live in Time Square yesterday. So cool in person. Kudos to @elevenmgmt @nexusstories @OutfrontMediaUS @OceanOutdoorUK @Totemko + all teams involved. pic.twitter.com/LXpocSbfIr
— Michael Kauffman (@michaeljoel) December 18, 2022
“To all our followers, get ready for the biggest Times Square takeover since that other gorilla smashed the place up. Bigger in fact cos there’s four of us. Thanks to the techies at Google, we’ve created the music video event of the century, so don your pink robes and come see Gorillaz like you’ve never seen us before. The future is nigh!”
Gorillaz’ bassist, Murdoc
Below you can find videos taken by fans at the New York concert by the virtual band Gorillaz.
GFANS 🦍🛐 🎇Times Square
via @nexusstories pic.twitter.com/a4zsZ4RTmu— G O R I L L A Z 🇧🇷 (@gorillaz_br) December 18, 2022
Cracker Island, the group’s upcoming album, is scheduled for release on Parlaphone on February 24, 2023, although its prequel, Skinny Ape, is being published this month. You may get the album in advance here.
Check out how augmented reality technologies will evolve in 2023.
Gorillaz augmented reality concerts can be viewed until 2023
Gorillaz concerts in Times Square and Piccadilly Circus with augmented reality will be available to fans until June 2023.
Those who would have liked to see the show but could not attend can download the Gorillaz Presents app for iOS or Android and watch it there.
https://twitter.com/shayLVJY/status/1604534250916773889
What is Google’s ARCore Geospatial API?
Augmented reality (AR) applications may now be built globally thanks to the ARCore Geospatial API, which allows developers to connect content to any place in Google Street View remotely.
Using the user’s smartphone’s sensors and GPS locations, it gathers environmental data and applies a localization model from Google’s Visual Positioning System (VPS) to locate the phone. The API combines the user’s local coordinates with the geographic coordinates from VPS to provide a single coordinate system for all operations.
Google’s ARCore Geospatial API use cases
Below are some ways you can put the Geospatial API to use in your projects:
Guide users to specific locations
When it comes to building precise augmented reality applications, GPS isn’t always the best option, while being great for building location-based experiences.
Thanks to the Geospatial API, you may rest assured that all of your digital possessions will remain in one safe location. Explicitly mapping relevant content to specific locations of interest helps users find their cars in crowded cities or navigate chaotic venues.
Location-based AR experiences
Without needing to build and update maps of diverse places, the Geospatial API enables you to design compelling user experiences that are both useful and pleasurable, like Gorillaz augmented reality concerts.
Gaming and self-expression
With the help of the Geospatial Application Programming Interface, the entire planet can become a blank canvas against which users can unleash their creativity.
Check the official page for detailed information.
