With the Starbucks Odyssey loyalty program, the leading chain of coffeehouses is partnering up with Polygon to deliver Starbucks NFTs.
Starbucks NFTs will offer “unique experiences”
Customers will be able to buy and collect digital collectible stamps in the form of an NFT through the company’s Starbucks Odyssey program, which offers advantages and immersive experiences.
On top of the Ethereum network, Polygon’s proof-of-stake network will be used to build the software. The high prices and slow transaction speeds brought on by congestion on Ethereum’s main network can be avoided by applications running on Polygon and other scalers.
When the company announced plans to provide a number of Starbucs NFT collections offering “unique experiences, community building, and customer engagement” in May, it made a suggestion that it was creating a Web3 experience.
You can sign up for the Starbucks Odyssey waitlist
Polygon’s native token MATIC responded positively to Starbuck’s announcement, trading at $0.93 at the time of writing, an increase of 3.37% on the day.
By implementing Web3 technology, Starbucks will be able to interact with customers of its Starbucks Rewards loyalty program in intriguing new ways, giving them access to immersive coffee experiences like exclusive event invitations, one-of-a-kind items, and artist collaborations.
“As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)”
-Starbucks
Customers and partners may sign up for the Starbucks Odyssey experience waitlist starting today, Sept. 12, for a chance to be the first to access it when it launches later this year.
“Building Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority. We took a very thoughtful and thorough approach when evaluating which blockchain to utilize and Polygon’s fast, low-cost, and carbon-neutral network is the perfect foundation for our first digital community,” stated Ryan Butz, VP of loyalty, strategy and marketing for Starbucks.
Through this new Web3-powered experience, Starbucks Rewards loyalty program customers and Starbucks partners (workers) in the United States will be able to collect and buy digital collectible stamps in the form of non-fungible tokens (NFTs). The Polygon PoS network’s cheap fees and quick transaction times provide this unique reward program experience.
Who is Polygon?
By the end of the year, Polygon intends to achieve carbon neutrality, and it has already begun to offset the accumulated CO2 debt of its network. The impending switchover of Ethereum chain to a Proof-of-Stake consensus process will further reduce Polygon PoS’s carbon footprint by 99.91%.
Some of the most significant Web3 initiatives, such as DeFi protocols like Aave, Uniswap V3, NFT markets OpenSea, and Mark Cuban-founded Lazy.com, have found a home at Polygon PoS. Companies including Adobe, Stripe, and Dolce Gabbana have picked Polygon as their default gateway to Web3 due to the network’s technical prowess, a robust ecosystem, and the team’s dedication to sustainability.
“Polygon is a natural choice for Starbucks as both companies place tremendous importance on diversity, accessibility, and sustainability. As a leading infrastructure provider enabling people and technology to collaborate and exchange value globally and freely, Polygon provides the ideal launchpad for Starbucks’ entry into Web3,” said Sandeep Nailwal, the co-founder of Polygon.
For more NFT news, check out: Sony Music might start integrating NFTs with artists and songs
