In this article, we are covering the Netflix Ubisoft partnership which aims to further improves gaming offerings from the popular streaming service.
Netflix has established a partnership with big game developer Ubisoft to enhance its gaming portfolio. Following the unveiling of ten new titles just a week ago, the streaming service will release three new games based on previous Ubisoft titles. The three new games include an Assassin’s Creed mobile game, a medieval game based on the company’s Mighty Quest, and Valiant Hearts, a World War I puzzle game.
Netflix Ubisoft partnership offers exclusive games
The three new titles will not be accessible for download directly from the Apple App Store or Google Play store, as most mobile games are, but instead be offered only to existing Netflix users at no additional cost and without commercials or microtransactions. Netflix has been attempting to access the fast-expanding gaming business, where mobile gaming accounts for 52% of total revenue.
However, despite the outlay, barely 1% of Netflix members play the games. Only 1.9 million of the 220 million customers regularly play the games. The firm has stated that it is currently in the testing phase of gaming and will continue to spend. “Whoever our members are, we want to make sure there’s a game on there for them,” said Leanne Loombe, Netflix’s head of external games.
She also stated that the firm will be focused on “Netflix IP” as “what we have a superpower in.” The gaming industry has witnessed a general downturn following the epidemic, with revenues from chip makers and publishers on the fall. Despite this, Loombe has stated that the business believes mobile gaming will prosper. “People are still playing games . . . so there’s still a huge opportunity for us. ”
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