In this article, we are going to be covering the Fender Stratoverse, a new “miniverse” that is part of Meta’s Horizon Worlds metaverse project.
Web3 has successfully infiltrated the music industry, from Megadeth’s own cryptocurrency, $MEGA, to Avenged Sevenfold’s Deathbat Club, an NFT-based community that gives users access to special benefits. Even Joe Bonamassa sold an NFT. Fender’s first step into the Metaverse dubbed the Fender Stratoverse, comes as no surprise given that it has partnered with Meta, yes, the firm that owns Facebook and Instagram, for its first foray into the Metaverse.
Attractions in Fender Stratoverse
The Stratoverse is a virtual reality creation that was built as part of Meta’s Horizon Worlds project, which allows users to explore virtual worlds. The Fender Stratoverse is an “out-of-this-world augmented reality/virtual reality music experience” composed of a guitar-shaped island surrounded by clouds floating high up in the stratosphere.
Before reaching the “main attraction,” the Riff Maker scavenger hunt, users may go through the headstock, neck, and body of the guitar island. This gamified experience allows players to create songs by combining heard sounds throughout the Stratoverse.
The objective of unlocking sounds is to complete activities – including an air guitar exercise, a guitar pick tossing game, and responding to guitar-based questions – before allowing users to transport them to the main island and put them in one of 12 locations in the ‘Riff Builder,’ resulting in unique melodies. Fender CMO Evan Jones said that:
“We could not be more pleased to have been invited by Meta to bring Fender into the Metaverse for the first time,”
“As a brand we are committed to enabling all forms of musical expression and are thrilled by the potential this technology has to allow Fender fans and creators to come together, play, and create across borders, cultures, and from any distance.”
“Collaboration and experimentation are essential ingredients to the musical journey, and we’re looking forward to seeing what creators can do with the unlimited potential of the Metaverse and our first Fender Stratoverse experience.”
Fender has filed trademarks for “non-fungible tokens” and “other crypto-collectibles” in the last month, although because we haven’t heard anything further about it since we’d guess that the guitar maker made a defensive maneuver to ensure that its own intellectual property and trademarks aren’t jeopardized in the digital world.
We hope that you enjoyed this article on Fender Stratoverse. If you did, you might also like to check out Starbucks shoots for Metaverse for the next-gen loyalty program, or are you ready for the Vatican Metaverse.
