Slack’s owner Salesforce announced today that it is launching a test of Salesforce NFT Cloud, a new platform for buying and selling digital assets.
According to the firm, this is a step into the future that stems from consumer interest. “Salesforce is seeing interest from CMOs and CDOs who are asking for help entering web3, and we are enthusiastic about bringing new innovations, products and offerings to our customers in a way that allows them to build and maintain meaningful relationships with their customers,” Adam Caplan, SVP of Emerging Technology at Salesforce, says.
The company was founded in 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software as a service (SaaS) company. Salesforce’s products include several customer relationship management (CRM) technologies, including: Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud and Platform. Additional technologies include Slack, MuleSoft, Tableau Analytics, and Trailhead. And now they are in the NFT game. If you are into gamification make sure to check this out, PUBG developer Krafton will make Solana NFT games, maybe you might want to try them.
What is Salesforce NFT Cloud?
The idea behind this product is to make NFT sales more welcoming. “Salesforce NFT Cloud is all about helping our customers mint, manage and sell NFTs, and of course it’s all no code. So it’s super easy on our platform, abstracting all the complicated technology in this [new] web3 world,” he said.
He claims that he’s receiving inquiries from a number of verticals, including as retail, media, fashion and consumer goods, to name a few. “It’s really about driving engagement and communities, and we’re seeing super passionate communities in the NFT space.” Caplan explained.
He views it as a method to market goods that may be of interest to consumers. “It’s really about utility. And what we mean by utility is as an NFT holder, I receive certain benefits. It could be something in a digital world, or it could be something in the physical world,” he proclaims.
This might imply receiving a new clothing style every quarter in exchange for holding the NFT, or gaining special abilities in a game that non-NFT players can’t use.
Some may question the moral and environmental implications of selling these assets, including a group of 400 workers who sent a protest letter to co-CEOs Marc Benioff and Bret Taylor in February, but Caplan claimed they were doing it in line with Salesforce’s principles.
“We want to help our customers assess whether there is a viable path forward with NFT technology in a sustainable and ethical manner,” he said.
In 2018, the firm said it was developing a blockchain product and they introduced a blockchain development tool in 2019. It isn’t something you hear about every day, but Salesforce offers a Blockchain on Trailhead training site that has a training program for it.
If you want to give Salesforce NFT Cloud a shot, you’ll have to wait. It’s in a closed pilot at the moment, and Salesforce has not stated when it will be generally available.
Salesforce introduced Sales for Customer Support, a set of features that enables agents to access a client’s order history from the agent station and place returns, exchanges, special offers, or full orders. It is now available. In September, Commerce Marketplace will be released, which allows Salesforce users to create their own marketplaces to sell their products alongside other businesses’ items. If you want to learn how to import your Gmail emails into iCloud, we got you covered!
