An interesting Sprout study reveals the best times to post on social media in 2022, so if you are going to be active on Facebook, Instagram, Twitter, and LinkedIn, check this out. It’s time to get down to business with this report. Let’s start by defining the actual relevance of this study and how it may be useful in your planning.
Note the best times to post on social media in 2022
The optimum time to post is dependent on your distinct audience and activity in each app. The analytics tools in different social media applications may provide some of these insights, but you must also experiment and test in order to determine when your postings get the greatest response.
The quantity, type, and timeliness of your content all have an impact. There are a variety of different variables to consider, such as when your users are most engaged, when they’re most receptive to your messaging, what other material is being published at any given time (which might clog user feeds), the specific material you’re sharing, algorithmic sorting, and so on.
There’s no right time for every company to publish on each social network, but if you’re trying to figure out how to plan your strategy and when you should be scheduling, this Sprout Social annual report can assist you with that.
Based on Sprout Social’s 30,000+ customers’ usage data, the Sprout Social team has determined when people are most engaged and active in each of the major apps. According to these numbers, if you wanted to publish around these hours, you may appeal to a larger audience – but again, it takes trial and error.
With all that in mind, these are the best times to post on social media in 2022, according to Sprout’s study.
Best times to post on Facebook
As you can see in the graph below, Sprout found that the optimum time to publish on Facebook is Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon.
Why at 3 a.m. though? There may be considerably less competition at that time, and it’s possible that by publishing in these quiet hours, you’ll generate the first touchpoint interaction that will lead to more people seeing your content throughout the day.
People from all over the world, in many different time zones, use Facebook, so there may be additional interaction coming from other areas, which might help to jumpstart your postings.
Between 6 a.m. and 9 a.m. on weekdays, and before noon on Mondays, Facebook users are most active, making this an ideal testing ground for your social media posts.
So according to Sprout the best days to post on Twitter are Tuesdays through Fridays, with Saturdays being the worst. Perhaps fewer people log in on weekends, or maybe Facebook prioritizes content from friends and family more during those times, but either way, engagement rates are low on Saturday and Sunday. There are always tools businesses can use to increase interaction, Learn what is Facebook Professional mode for creators.
Best times to post on Instagram
The optimum hours to publish on Instagram according to Sprout are Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays between 10 a.m. and 11 a.m.
It also turns out that mid-morning is the optimum time for Instagram posts, which might be useful information when it comes to organizing your content and increasing engagement on your account.
The report does not specify whether this pertains to Stories and regular feed postings, but it’s probably focused on feed posts in particular. Even so, testing Stories in the same way to see what kind of results you obtain may be worth doing.
So according to Sprout the best days to post on Instagram in 2022 are Tuesdays and Wednesdays, while Sundays are not a good idea. In addition to scheduling there are also some tricks you can use, check out 10 ways to get Instagram likes without hashtags.
Best times to post on Twitter
According to Sprout’s research, the best times to tweet are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 a.m.
That could mean people are relying more on Twitter to keep up with the day’s news, perhaps a result of how they use it to catch up on current events—while this might also be a problem with Sprout’s data, due to the majority of Sprout clients being business users.
However, Sprout’s research reveals that the best times to post on Twitter are the morning block between 9 a.m. and 12 p.m. on Tuesdays and Wednesdays. You must avoid posting a tweet on Sundays. Plus, don’t forget to use tools offered by social media platforms, for example Twitter introduces Toolbox in order to assist creators with moderation and analytics tools.
Best times to post on LinkedIn
According to Sprout’s study, Tuesday between 10 am and noon is the ideal time period to post on LinkedIn.
Mondays, Tuesdays, Wednesdays, Thursdays, and Fridays between 7 a.m. and 3 p.m. appear to have a lot of LinkedIn activity overall; therefore it is best to experiment.
The best days to post on LinkedIn are Wednesday and Thursday according to Sprout, the weekends do not attract so many people.
Find your own best times to post on social media
This is not a prescriptive list; it does not state that you should publish at these times in order to receive the most engagement from each application. This is based on tens of thousands of users from a sample pool, and based on those findings, posting within these time intervals may help you gain more engagement and elicit a greater response with your postings.
Track your traffic
Although it’s beneficial to know when to post on social media in general, a number of variables may influence the best time to put out content for your company. The optimum moment to publish on social networking sites might vary based on your industry and audience. To determine the optimal times to publish on social media, you may need to conduct some data mining and analysis of your own. It can also be useful to know when the peak periods are, so you can schedule postings at off-peak hours and reduce competition for interaction.
When is the ideal customer spending the most time online? Many social media algorithms are prioritizing currentness and displaying to people the most recent postings first. The easiest approach to get attention is to post when your followers are active on Facebook and Instagram. So, check out your Facebook and Instagram analytics to see when your fans are online, then publish!
You’ve already got some answers about when to publish online in your own data. Check out the most recent top-performing postings from your past few months. What times were they published? This might provide you a sense of when to post in the future if you use a social media scheduling tool like Hootsuite, Sprout Social, or Cloud Campaign.
Find out what your rivals are doing
It’s always a smart idea to check out your direct rivals’ social media accounts to see what they’re doing. Just as you would with your own, check out when their most popular postings were published (or even complete a comprehensive competitive analysis). You may find some consistencies, or you might be able to reverse-engineer their tactics.
Pay attention to your target audience’s time zone
This is a simple one that’s often overlooked: Make sure you’re posting in your audience’s time zone, not yours (if they differ). If most of your audience is American, noon or early afternoon is fine. However, if your target market resides in the United Kingdom, you should post at Central European Time.
If you have a large part of your audience in a different nation, it may make sense to set up a separate account or handle just for them. Alternatively, if you have a global presence, consider posting 24 hours a day, seven days a week.
When it comes to posting, there’s no substitute for actual testing. You may either schedule or publish your material and see if getting a lot of engagement is worth the effort. You may also test content in different ways, such as A/B testing, which involves publishing the same information at different times to determine which time gets the best response.
Conclusion
Although we have tried our hardest to provide you with an answer, there is no one-size-fits-all optimum time to publish on social media. However, by following our advice and analyzing your own data, you can optimize your posting schedule, boost engagement, and perhaps increase your social marketing ROI. It’s also worth noting that the best times to post on social media vary from year to year. So the best times to post on social media depends on many variables.
There might be also new opportunities to come because Elon Musk might end up creating a new social media platform.
