According to a new study from analytics firm CIRP, as reported by 9to5Mac, while the iPhone 13 is one of the best selling iPhone lineups is seeing “some of the best results in many quarters,” the iPhone mini accounts for only three percent of that success.
Why is the iPhone 13 one of the best selling iPhone lines?
According to Josh Lowitz, CIRP partner, and co-founder, the iPhone 13 was one of the best selling iPhone line-ups in recent years, and accounted for three-quarters of sales in the March quarter, up to fourteen percent of the iPhone 12 line.
“The new iPhone 13 models enjoyed some of the largest share we’ve seen in many quarters. The four models, including 13, 13 Pro, 13 Pro Max, and 13 mini, accounted for almost three-quarters of sales in the March quarter. Last year at this time the then-new iPhone 12 models had 61% of sales. Also this quarter, iPhone 13 had the highest share for a single model, at 38%, that we’ve seen in some time. Post-pandemic buyers flocked to Apple’s newest phones, even though they had only incremental improvements over previous models. iPhone mini continues to have low share, with 12 and 13 mini each accounting for only 3% of sales.”
Users are keeping their old phones for longer now that the market has moved away from subsidized phones under contract to installment loans, according to CIRP’s Mike Levin.
“Since the market shifted to unsubsidized phone sales on installment contracts, the age of old phones climbed as owners enjoyed using their paid-for phones. Recently that trend reversed, perhaps as options for trading-in high value used phones continued to improve,”
When does the iPhone 14 come out?
The iPhone 14 series is expected to debut in the fall of 2022. This year’s most notable change to the iPhone is the removal of the iPhone mini from the lineup. Apple is anticipated to release a 6.1-inch iPhone 14 Max in its place instead of the mini alternative.
With Apple revealing many future launches at their “Peek Performance” event, you might be interested in the rumored iPad Pro and the MacBook Pro with M2 chip, which supposedly will house the next-gen Apple CPU.
