The legendary football player David Beckham is the latest celebrity to joing the crypto trend, he is selected as a global brand ambassador for DigitalBits, a famous blockchain platform.
David Beckham becomes global ambassador for DigitalBits blockchain
DigitalBits is a Layer 1 blockchain technology that allows assets, such as NFTs made by artists, sports groups and other brands, to be tokenized on its blockchain.
David Beckham is a global brand who has worked with many large corporations, including Adidas, Maserati, Tudor, Sands, Diageo, and EA. For almost two decades, Beckham has held the title of UNICEF’s Goodwill Ambassador, advocating for and protecting the rights of the world’s most helpless children.
Not only has David Beckham has joined to the cryptocurrency trend, but so have other sports figures. Japanese professional tennis player Naomi Osaka has become the ambassador for cryptocurrency exchange FTX lately.
The 21-year-old Japanese tennis star collaborated with Autograph, Brady’s NFT platform, to launch her debut collection of non-fungible tokens after joining FTX. Osaka, who has surpassed Serena Williams as the world’s highest-paid female tennis player was also embracing Dogecoin.
David Beckham becomes global ambassador for DigitalBits blockchain. Regulators are growing concerns over crypto sector as more celebrities and brands start to make collaborations with NFT exchanges, metaverse projects and so on.