The European Football Association (UEFA) has selected Socios.com as its official fan token partner for all competitions.
After UEFA’s agreement with Socios, the platform will become “Global Licensing Partner” for UEFA, making it an “Official Licensed Product” and the “Official Fan Token Partner” of multiple UEFA competitions, including the Champions League and Europa League.
💫A New Era
We are thrilled to announce that UEFA Club Competition Fan Tokens are coming to the Socios App.
Fan Tokens will be exclusively available for free to Fan Tokens holders of clubs participating in the @ChampionsLeague, @EuropaLeague & @europacnfleague.#BeMoreThanAFan pic.twitter.com/dKiwHGoznR
— Socios.com (@socios) February 15, 2022
Socios.com becomes official fan token partner of UEFA
UEFA will use its brand to increase the value of Socios.com fan tokens by giving token holders “UEFA Club Competition Fan Tokens,” which are only available for free to club fans who hold tokens from clubs taking part in important UEFA competitions.
The terms of the deal give purchasers exclusive access, including VIP trips to UEFA events, a chance to visit UEFA’s headquarters, virtual meet-and-greets with past European greats, match tickets, clothing and collectibles.
Guy-Laurent Epstein, UEFA marketing director:
“We are thrilled for a market leader like Socios.com to become UEFA’s first Fan Token partner. We are always looking for innovative partnerships, including with the growing cryptocurrency and blockchain-based fan engagement market. With rich experience working with some of the top sports organisations around the world, it is clear that partnering with Socios.com is an ideal fit that brings added value to fans. We look forward to a fruitful relationship over the course of the next three seasons.”
During UEFA competitions and matches, the Socios brand will be shown on virtual pitchside boards, sponsorship billboards, and digital sponsorship rights in the United States as part of a global deal. Furthermore, Socios.com will be the regional sponsor of UEFA events scheduled to be held in the United States throughout the 2021-2024 cycle.
Alexandre Dreyfus, CEO of Socios.com:
“This ground-breaking partnership is a result of UEFA and Socios.com’s shared commitment to embracing innovation and technology to enhance the fan experience in sport. Thanks to this new alliance, hundreds of millions of fans around the world will have the opportunity to become more than spectators and play active roles in the biggest club football competitions on the planet through Fan Tokens.”
Now, more than 120 major sporting organizations have joined forces with Socios.com through Fan Tokens, including top football teams alongside prominent American sports such as NHL, NBA, NFL and the MLS.
