We gathered all crypto ads in Super Bowl 2022. During the Super Bowl, several cryptocurrency exchanges fought for attention, including one for Crypto.com that aired during the halftime break.
Crypto ads in Super Bowl 2022
The halftime break on Super Bowl Sunday is one of the most costly advertising opportunities on TV, with a 30-second spot costing an average of US$6.5 million this year.
Crypto.com Super Bowl 2022 advertisement
Following a widely seen ad featuring Matt Damon, Singapore-based Crypto.com’s newest commercial focuses on basketball star LeBron James talking to his younger self in 2003, suggesting the development and invention of crypto at that time is remarkable.
FTX Super Bowl 2022 advertisement
The ad for the FTX included Larry David, Seinfeld co-creator and bitcoin downer, downplaying the significance of cryptocurrency after playing characters throughout history who had missed the mark with important inventions.
https://www.youtube.com/watch?v=BH5-rSxilxo
Coinbase Super Bowl 2022 advertisement
Coinbase, a digital currency company based in the United States, inserted an ad on YouTube that featured a QR code floating around the screen like a classic retro DVD screen saver.
Users reported that the QR link was broken, according to Coinbase, which is attributed to popularity.
Oh wow that was more popular than we expected, but don’t worry … we’re all still going to make it! Check your emails if you had a problem and sign up/see terms for our $15 BTC giveaway here → https://t.co/fKHisXZJJc #WAGMI pic.twitter.com/ie7VXPS2xy
— Coinbase 🛡️ (@coinbase) February 14, 2022
In the last year, sports have become a big venue for crypto advertising, with several significant sponsorships announced, including the renaming of Los Angeles’ Staples Center to Crypto.com Arena in December for US$700 million.
