Adam Mosseri, the CEO of Instagram, has outlined what he sees as the core priorities for the company in 2022. Instagram will keep its focus on video tools throughout next year. This means you will see many more Reels features on the homepage and a prioritized timeline where the video will take precedence over everything else.
2022 Priorities 📝
This next year is going to be pivotal for Instagram. In addition to our industry-leading safety and wellbeing efforts, we’re focused on these four key priorities.
Hope you’re all able to get some rest over the holidays. See you in the New Year! ✌🏼 pic.twitter.com/iY8uQ1EnMZ
— Adam Mosseri (@mosseri) December 28, 2021
Mosseri: “Two important themes were video, our focus on Reels, starting to consolidate our video format and build new creative tools, and control, giving people more ways to shape Instagram into what’s best for them with things like the sensitive content control, with the ability to hide like counts, with extending hidden words to DMs. We’re going to double down on our focus on video, we’re no longer just a photo-sharing app, and consolidate all of our video formats around Reels and continue to grow that product.”
He also stressed out back in July that Instagram is no longer a photo-sharing app, but that users turn to the platform to consume entertaining content. And yes, videos will steal the show on Instagram.
The platform will also focus on transparency in 2022. Mosseri showed the platform’s efforts on transparency back in June by explaining how the Instagram algorithm works. Mosseri says:
We’re going to not only double down on our work on controls, but expand into doing more around transparency. We think it’s important that people understand how Instagram works if they’re going to shape it into what they want or what’s best for them.
