Facebook Professional mode for creators has been introduced. It will enable some users to make additional revenue and provide expanded insights that were previously only available to Facebook pages.
Among these will be the ability for creators to participate in the new Reels Play bonus program. Some creators will be able to earn up to $35,000 a month based on the views of their short-form videos. However, access to this program, for the time being, is invite-only – meaning Meta will decide which creators qualify to earn bonus funds.
What is Facebook Professional offers?
While the other monetization options haven’t been shared by Meta, Facebook indicated that the Professional mode makes professional-level insights available to these creators. This includes access to post, audience, and profile insights which are similar to what Page owners have access to. This way, creators can see the total number of shares, reactions, and comments that their posts have and monitor their follower growth over time. Therefore, creators can make better, more informed decisions about their content and the reactions they get from their audience.
If you’re already using a Facebook page to promote your business or brand, you’re in for a big surprise with the Professional mode. Facebook’s Professional mode is getting a lot more public-facing, meaning you have to be more careful about how you interact with people in your audience. This includes being open for anyone to follow you, see the public content posted to your feed, however, Professional mode allows you to mark posts as either public or friends-only, as you could otherwise on a private profile.
Facebook has also announced changes to the Pages user interface that will help improve the Pages experience. These include a new two-step composer that enables users to schedule posts and cross-post into a group.
The changes come at a time when Meta is heavily investing in its creator user base. As it sees the potential in a new revenue stream coming from things like creator subscriptions and virtual tips, aka “Stars” – the latter which is just made available yesterday outside the app stores through a new website where it no longer has to pay commissions to Apple and Google. Facebook earlier said it was planning to start offering a $1 billion cash incentive to creators who are using its video app Reels, Fire, to make content. This follows TikTok, which has been aggressively poaching creators from Snapchat.
It is important to note that Facebook Professional mode is currently only available to select creators in the US, and will roll out to EMEA in the future.
