Today, Discord is widely used by gamers, and other communities of digital enthusiasts, as well as a popular way for friends, colleagues, and even strangers to connect and meet online. This VOIP platform has more than 155 million monthly active users.
These people are chatting with each other using voice calls, video calls, text messaging, etc. Also, it is possible to be a part of the community by joining or creating a server. But surely, you have the option to communicate in private chats too.
The opportunities offered by Discord are endless and brands are looking very interested in this platform in order to interact with their customers.
Brands are using Discord to interact with their customers
Companies that create their own Discord servers have loyal customers who interact, form relationships with each other, and the brand itself, in real-time. They also have a dedicated team that moderates and monitors the community’s discussions and content.
Discord is an app that is built for communication and collaboration. And the users who spend their time on it have much less of a focus on growing and monetizing follower counts than other social networks.
Cryptocurrencies are everywhere on Discord. It’s become an industry favorite as an effective marketing tool, largely powered by the decision of major technology companies to ban ads promoting Initial Coin Offering (ICOs).
There’s been an explosion in the number of social media apps and platforms that have made it possible for brands to advertise on a much broader scale than ever before. Traditional ways of advertising are becoming less and less interesting for many companies.
Discord and other content marketing tools let you stay present alongside your audience and keep them engaged instead of only pushing your message at them.
